Monday, February 23, 2015

Social Engagement Strategies to Reach Consumers Today

Social engagement should be the heart of social marketing strategy.  Marketers planning digital strategies are finding the social media user evolves in social interests of platforms and communities. This new target is not only using social media, they are contributing to news online.  They are collaborating and expect you to become part of that collaboration.  The days of one way communication have come and gone.  Consumers expect to be entertained.  CMOs and top markers today are building strategies which not only entertain the audience, but engage the new target market to assist in marketing efforts as they leverage the social network of each engaged consumer.

Your brand's reputation will be affected by social strategy, to include brand image seen within social communities, in comments of users, posts to blogs.  These strategies to reach social media users will include images, video, and social aggregation of content.  Engagement of consumers in social media begins with images, video and animated gifs. in posts.

Provide content which the target market can identify with and serve the content, in a new and interesting way, to enable social user engagement, shares, and likes.  For example, if you are targeting women, of a certain demographic, consider general interests.  Consider needs of the market, where they collaborate within social media and listen to what they are saying.

Presenting fashion trends of 2015, served to Pinterest, Instagram, Facebook, and Twitter users, with images and animated files found online would engage social female users.  It would provide teens and college students with prom dress ideas, Gen Y with fashionable work attire and women of all ages with the latest trends on fashion.  In order to serve this content, we do not have to necessarily be selling fashion.  We could be marketing services and realize consumers who are engaged in material we provide them will appreciate the content, have a desire to like, share and contribute to it.

Follow NY Fashion Week on Pinterest.

Stay up with current events and review trends of your target market.
Social media planning should include review of current trending topics, as consumers are responding to current trends and collaborating on the topic.  Fashion, Food, Movies and Art have a big impact on social culture.  Use images with animated gifs to add interest and entice engagement.

Twitter and Dove released information on recent social media use, associated with comments tweeted by women.  Dove launched a campaign, to contribute to the social good through #SpeakBeautiful which gained respect of consumers, media and marketing peers alike.  Look up #socialmarketingcircle on Twitter or Google+ to see more on Social Media Outreach .  We embedded a tweet of Arianna Huffington on the subject, in social conversation held last night on Twitter.

Include social media outreach to give back.
Position your brand to contribute to the social good.  This generation of mobile users is interested in sharing content and affiliations to brands which they are proud to associate with.

Consider customer loyalty programs.
Earn loyal customers through transparent customer loyalty programs. Tell them what they will be getting for brand shares and interaction up front.  Build relationships with social consumers.  Include Pinterest, Instagram, Twitter, Facebook, YouTube, Google+ and Tumblr in your plan.

Advertise in the social media.
Many social media users are rarely disconnected.  Advertising in social media, with use of images and video, is converting to visitors and online sales.  Advertise to reach the consumer and drive traffic back to the page they will convert on.  Use Facebook display ads to link directly to your site or targeted landing page.  Use retargeting display advertising to bring consumers back to your website. Make sure your brand stays in front of the target market, with a message they are responding to.  Post buy analysis of social marketing strategies should take place frequently.  Don't wait 90 days to change a negative trend or optimize a positive campaign.

Trending campaign analysis can be found via social network engagement of advertising on Facebook and Twitter, for example, in metrics found in Ad management dashboards.  Watch views and engagement  of certain elements, to refine strategy.

Watch what your audience is responding to and move swiftly.  Although social media campaigns involve planning, the frequently optimized campaign could realize higher returns. See an example in our engagement of the bridal runway gif advertisement trending on Google @rostinventures

Social media customers are producing a measurable economic impact in 2015.

Contribute to brand acceptance of this market through a clear vision and understanding of the future.   Creative thinking is required when structuring a social marketing plan. Reach social users with these strategies, and they will reward your brand with increased acceptance, brand loyalty, and valuable online reputation.

gen y planningUse social aggregation and content curation platforms like to reach, quote, and contribute to social media strategy for 2015.  Join The Social Marketing Circle to learn from experts in social media marketing as we review examples of brand strategies of the SMB to the Enterprise. Engage through High PR Valued Sites on a paid ranking strategy. Get #1 on Google with PR4-PR8 Contextual Links - GUARANTEED rankings & PageRank increase on Google. Check out the details.

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