Monday, February 23, 2015

Social Engagement Strategies to Reach Consumers Today

Social engagement should be the heart of social marketing strategy.  Marketers planning digital strategies are finding the social media user evolves in social interests of platforms and communities. This new target is not only using social media, they are contributing to news online.  They are collaborating and expect you to become part of that collaboration.  The days of one way communication have come and gone.  Consumers expect to be entertained.  CMOs and top markers today are building strategies which not only entertain the audience, but engage the new target market to assist in marketing efforts as they leverage the social network of each engaged consumer.

Your brand's reputation will be affected by social strategy, to include brand image seen within social communities, in comments of users, posts to blogs.  These strategies to reach social media users will include images, video, and social aggregation of content.  Engagement of consumers in social media begins with images, video and animated gifs. in posts.

Provide content which the target market can identify with and serve the content, in a new and interesting way, to enable social user engagement, shares, and likes.  For example, if you are targeting women, of a certain demographic, consider general interests.  Consider needs of the market, where they collaborate within social media and listen to what they are saying.

Presenting fashion trends of 2015, served to Pinterest, Instagram, Facebook, and Twitter users, with images and animated files found online would engage social female users.  It would provide teens and college students with prom dress ideas, Gen Y with fashionable work attire and women of all ages with the latest trends on fashion.  In order to serve this content, we do not have to necessarily be selling fashion.  We could be marketing services and realize consumers who are engaged in material we provide them will appreciate the content, have a desire to like, share and contribute to it.

Follow NY Fashion Week on Pinterest.

Stay up with current events and review trends of your target market.
Social media planning should include review of current trending topics, as consumers are responding to current trends and collaborating on the topic.  Fashion, Food, Movies and Art have a big impact on social culture.  Use images with animated gifs to add interest and entice engagement.

Twitter and Dove released information on recent social media use, associated with comments tweeted by women.  Dove launched a campaign, to contribute to the social good through #SpeakBeautiful which gained respect of consumers, media and marketing peers alike.  Look up #socialmarketingcircle on Twitter or Google+ to see more on Social Media Outreach .  We embedded a tweet of Arianna Huffington on the subject, in social conversation held last night on Twitter.

Include social media outreach to give back.
Position your brand to contribute to the social good.  This generation of mobile users is interested in sharing content and affiliations to brands which they are proud to associate with.

Consider customer loyalty programs.
Earn loyal customers through transparent customer loyalty programs. Tell them what they will be getting for brand shares and interaction up front.  Build relationships with social consumers.  Include Pinterest, Instagram, Twitter, Facebook, YouTube, Google+ and Tumblr in your plan.

Advertise in the social media.
Many social media users are rarely disconnected.  Advertising in social media, with use of images and video, is converting to visitors and online sales.  Advertise to reach the consumer and drive traffic back to the page they will convert on.  Use Facebook display ads to link directly to your site or targeted landing page.  Use retargeting display advertising to bring consumers back to your website. Make sure your brand stays in front of the target market, with a message they are responding to.  Post buy analysis of social marketing strategies should take place frequently.  Don't wait 90 days to change a negative trend or optimize a positive campaign.

Trending campaign analysis can be found via social network engagement of advertising on Facebook and Twitter, for example, in metrics found in Ad management dashboards.  Watch views and engagement  of certain elements, to refine strategy.

Watch what your audience is responding to and move swiftly.  Although social media campaigns involve planning, the frequently optimized campaign could realize higher returns. See an example in our engagement of the bridal runway gif advertisement trending on Google @rostinventures

Social media customers are producing a measurable economic impact in 2015.

Contribute to brand acceptance of this market through a clear vision and understanding of the future.   Creative thinking is required when structuring a social marketing plan. Reach social users with these strategies, and they will reward your brand with increased acceptance, brand loyalty, and valuable online reputation.

gen y planningUse social aggregation and content curation platforms like to reach, quote, and contribute to social media strategy for 2015.  Join The Social Marketing Circle to learn from experts in social media marketing as we review examples of brand strategies of the SMB to the Enterprise. Engage through High PR Valued Sites on a paid ranking strategy. Get #1 on Google with PR4-PR8 Contextual Links - GUARANTEED rankings & PageRank increase on Google. Check out the details.

Saturday, February 21, 2015

Social Conversation Ranking in Search Results

Social media conversation of consumers is ranking in Google search results. Consumers are referencing brands and social conversation is affecting online reputation more than ever. Google gained a timely interest in Twitter engagement and conversation, proving a new value of the social algorithm associated with overall search engine algorithms. Social conversation is ranking in search and brand social engagement and relevant online reputation will be greatly affected.

Monday, February 16, 2015

Social Media Live Feeds Making News Via Consumer Contributions

Social media users are defining news these days, with well respected brands reaching to secure long term loyalty of this new demographic. The mobile marketing generation is creating live news feeds through social media posts on Twitter, Instagram, Google+, Facebook, and posts to blogs like WordPress, Tumblr, and Blogspot. The Millenial Generation, or Gen Y is making news and defining the future of news outlets.

You will find examples of this transition on were we see the Wall Street Journal and other publications using social aggregation of content to post social media user content online, creating stories associated with the long standing, respected brand.

Social media ratings hit an all time high on Tweets with #SNL40 noting the Saturday Night Live special on Sunday, as Tina Fey poked fun a the young demographic who would rather tweet live events than actually watch the SNL special. These consumers are not only Tweeting, they are postin on multiple devices within multiple media streams.

Gen Y is making news and brands such as The Wall Street Journal, BMW and Metropolitan Museum of Art are feeding into the desire of consumers to contribute to social media press and news, with real time accounts. #WSJ #Met #MetMuseum #BMW

Sunday, February 8, 2015

SEO SEM Trends for 2015

Trends in SEM and SEO continue to evolve in 2015.  A good marketing strategy will focus on both search engine optimization and search engine marketing in order to promote a brand and produce leads. 2015 advertising strategies are evolving, and a savvy marketer will look ahead to anticipate changes in trends. By understanding some of the biggest issues for SEO and SEM, you will be ahead of the competitors this year.

Search Engine Optimization (SEO) Trends for 2015
2015 SEO trends
While social media is becoming increasingly popular in marketing, search engine optimization is still essential. In 2015, SEO trends are becoming more complex, and there are numerous strategies that businesses should consider when developing their marketing plans.

Earned Links

In 2015, earned links are going to be more profitable than paid media in terms of SEO. Paid media is using a third party to gain exposure or advertise, such as placing ads via promoted tweets, Google AdWords, or banner displays. Unfortunately, paid link schemes are a good way to get your site penalized for SEO.  The key will be to gain earned links  to rank in search results. Earned media occurs when others talk about your business or share your content, and a good SEO strategy will focus on earning high-quality links.

Mobile Search Optimization

According to Google, half of all searches done on mobile devices have local intent, meaning the user is searching for a business or company in order to make a local, in-store purchase. A Smartphone acts as a personal computer that your customers can carry in their purses or pockets, and search engines like Google are considering using the mobile experience that a website provides in order to determine search ranking. In November 2014, the website launched mobile-friendly labels, and it is currently experimenting with ranking boosts to reward these sites. Businesses should consider this potential development in their marketing strategy for 2015.

Search Engine Marketing (SEM) Trends for 2015

SEM trends are changing constantly, as search engines refine algorithyms for search.  Businesses are looking for innovative ways to get their brand noticed by potential customers, and constantly researching trends for SEM, to maintain ranking in search and brand presence among highly active markets. Search engines are adjusting continuously so that the playing field remains competitive, and 2015 is no different. A variety of new trends are on the horizon, and businesses need to shift their SEM strategies if they intend to keep up.

Location-based Mobile Ads

People are more commonly using their mobile devices in order to do online searches, and a good business
mobile search trends 2015
will take advantage of this opportunity. Location-based mobile ads can be a great way for brands to reach out to this market, including app-installed ads and location-targeted search ads.

Real-Time Marketing Campaigns

The world of social media, instantaneous search results, and immediate feedback has left consumers with short attention spans. Businesses will need to utilize real-time marketing campaigns to provide potential customers with instant results and short lead times in order to capture the attention of digital consumers.

Utilizing Various Search Engines

While Google is arguably the most popular search engine and is the leader in click-through rates, Yahoo’s Bing actually develops higher-quality leads that generate more revenue. In order to run a successful SEM strategy in 2015, marketing strategies will need to allocate their advertisement budget to several search engines rather than putting all of their money into Google.


Over 70% of consumers expect to receive a personalized experience from the businesses that they deal with. A successful company with an effective SEM strategy will focus on using consumer data to provide real-time and relevant experiences that are tailored to the individual. This strategy will provide better results than using an approach of “one size fits all.” 

For more best practices and SEO SEM trends for 2015, see The Social Marketing Circle showcase at SearchAMP Social.
SEO Trends are going to High PR Valued Linkbuilding. P.S. Get #1 on Google with PR4-PR8 Contextual Links - GUARANTEED rankings & PageRank increase on Google. Check out the details.

Is There an ROI on Social Marketing?

ROI on social marketing begins here. CMOs and marketing managers of top brands are featured in The Social Marketing Circle to showcase social media campaigns that provide high return on investment.  SearchAMP Marketing features best practices in social marketing.

Social media marketing campaigns provide brands which invest in these best practices with high customer loyalty. This long term brand loyalty begins with trust developed through social media communication, peer recommendations, and social media brand transparency. Join SearchAMP Social as we identify and review top social media marketers of today who demonstrate best practices in social media marketing to achieve ROI gained through customer loyalty and desired affinity programs.

Use these social media marketing practices and blueprint to rank in social media.