Wednesday, March 18, 2015

Social Media Active Users Make the News in 2015

2015 is producing increased activity in social media. Increased users equal increased valuations for up and coming IPOs. With another round of funding, Pinterest estimates an $11B valuation.

Pinterest Eyes 11 Billion Valuation - new round of funding
— Julie Ross (@julieannross) March 16, 2015

Facebook remains at the top of the list. YouTube, Twitter, Instagram, Google+, LinkedIn, and Pinterest are all engaging consumers to B2B markets. Marketers are paying attention to gaining search value, as Google and Twitter open up communication, increasing search value of #hashtags and Twitter content. Contributions of social users are engaging interest as news is enhanced by consumer social posts.  Social Media Active Users for Top Social Networks [Infographic] #socialmedia via
— Larry Kim (@larrykim) March 17, 2015

Today, @RostinVentures released Cyclone Social on Storify/RostinVentures to show weather news of Cyclone Pam, released on social media prior to traditional formats.

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Monday, March 2, 2015

Proactive Brand Reputation Strategies to Prevent Negative PR

Proactive online reputation management for PR planning should including strategies to monitor employee conversation within social media.  Online brands are defined by consumer conversation within social media communities these days, to include comments on Twitter, Google+, Facebook posts and images placed on Instagram and Pinterest.

Google your brand name.  Place #Vegas next to that name within the search bar.  What do you see? There are millions of references to #Vegas within search results to include comments, posts, and images of employees. 

Social results reveal those online conversations about your brand to employees' friends who also may be searching online for your brand.

We posted the content found in this search result today.  Within hours, it was ranking on the first page of search results under #Vegas.  Business events associated with brands, company trips, comments about individual activities are all ranked in search.  The  good and bad reputation is formed through these conversations in social media.  Immediate results are found in search.

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