Is
content marketing part of your brand marketing plan? Use these proven strategies to build brand
awareness, social media engagement, customer loyalty, website traffic, leads
and sales.
Content
marketers use their writing and advertising skills to create high-quality blog
posts and articles that will increase traffic to websites of the small business to the enterprise. Creating
content that is intriguing, eye-catching, and presented in a shareable way is
essential in promoting your brand, and there are a variety of ways to improve
upon your content marketing strategy for the coming year.
State Interesting
Facts.
Quotes
and fun facts are a great way to keep readers interested in your content. Facts add value to your content and build
credibility. This information is the
easiest for others to share, and it may keep readers intrigued enough to check
out other things that you have to offer. Data-driven articles are also highly
successful for SEO purposes.
The
fact is – people search for information and everyone enjoys being able to
provide answers. Give them the answers
and they will share your content with their friends. The more people you have reading and sharing
your content, the higher your content will rank in search results.
Build in Visuals.
Content
that is visually stimulating builds audiences. Today’s reader begins with visual
ques. Video, photos, and infographics
are key components to include to increase engagement.
A
post that is well formatted and includes an image is more likely to be shared,
read, and liked than posts that do not feature an image. Incorporating multiple
visuals throughout a post increases the readers’ time on page, engagement, and
brand recall.
Video
Engagement – Example
Go
to your YouTube Channel. Click on
Analytics below your video. Look at your
audience retention – relative retention engagement stats on your videos.
What
images are your viewers responding to?
Where does your viewership move beyond the average, into engaged?
Photography Engagement
It
was easier to understand the video engagement example through use of photography. The depth of photography allows the consumer
to identify with content. Test image
responses in social media to repeat use within article content.
We
discovered one of these images was more likely to be shared within social
media. Guess which one it is. Comment on this article with your response. We’ll show you where you can find the answers
to this question as well as which images you can use to engage your audiences.
Infographic
– Example
Infographics
have become a staple in content development.
Illustrations of a process can be defined through infographics. Consumers are responding and sharing these
files with their friends and contacts in social media.
The
result of the most popular photos listed in tweets is shown on
Twitter.com. A graphic image was listed
as the “Top Tweet, including a Photo,” which illustrates the value of
infographics. Notice how the image illustrates
increased activity of brands engaging social audiences.
Format List Articles.
The title of this
article included 7 content marketing strategies. You are still reading.
List
articles are one of the most popular types of content available, as they feed
the human desire for organization and education. Make sure you fulfill your promise to the reader. A structure should be followed, when writing
a list article in order to fulfill your readers’ expectations and achieve your
desired result.
Large
headlines, an introduction, and a conclusion are essential. Some readers may just scan your article and
move on. Others will read every
word. Lists feed both readers with the
information they are looking for.
Lists
are also easily shared, so make sure that you are adding social plug-ins to
your page to enable your readers to share articles within social media, tweet
and retweet article content, share images and video content.
Post Long Articles.
Some
companies tend to stick to short posts when creating online content, believing
that no one will be reading their articles anyway. Believe that, and it will be true!
The
right people will read your articles, even lengthy posts. In fact, research
from SerpIQ 2014 found that the average word length from the top 10 results on
a Google search exceeded 2,000 words. A similar research initiative by Moz
found that their posts with the most words were also the most frequently
shared.
The
short of it: Give your readers
information and keep them interested.
Write for Readability.
Although
we tend to tend to use industry related words in conversation, we need to remember
how to write for the market we are trying to reach. While it’s important to write posts that
convey your knowledge about a particular subject matter, being overly wordy or
too technical in your descriptions can be problematic. Many social media
professionals recommend writing at a middle school reading level, but most
importantly, you should always write for your audience.
In
summary: Produce content that your readers can understand and enjoy.
Construct Good Arguments.
Engage
in debate. A good argument can create a
great piece of content. While an angry
rant isn’t likely to get your business or brand any positive attention, a blog
post with intent, structure, and a clear point of view can be a powerful piece
of content.
Bottom line: Get to the point.
Choose a position, stick to it, & use the
article to prove your point. Engage in Debate. Remember that there are two sides to every
story, so be sure that you not only are accurately representing the position
that you are arguing for, but also the opposite position.
Engage in Conversations.
If
your business operates in a well-defined niche, it is highly likely that you’ll
know the names of your biggest competitors and fellow bloggers. You may get
their emails, read their articles, and interact with them regularly. One of the
benefits of content marketing is that you’ll be able to respond to their
content, allowing you to provide a structured assertion of your viewpoint in
the event that a competitor writes an article that you feel compelled to
respond to. Be careful to be courteous, and you can create an arena of
interaction with your intelligent readers.
If
you want to attract smart readers that will be willing to share your pieces
with others, you’ll need to create smart content. Follow up your content with the action you
want your readers to take. You will enjoy
greater shareability and increased website traffic.
We
look forward to engaging in social conversation with you. SearchAMP Marketing reviews social media
marketing campaigns of the small business to the enterprise company at SearchAMPSocial.Blogspot.com. Please contact us to review and promote your
strategy to our network in social media.
We look forward to showcasing campaigns which meet the noted principles
in this article: State facts, build
visuals within content that are engaging enough to share in social media. Send us examples!
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