2015 is producing increased activity in social media. Increased users equal increased valuations for up and coming IPOs. With another round of funding, Pinterest estimates an $11B valuation.
Facebook remains at the top of the list. YouTube, Twitter, Instagram, Google+, LinkedIn, and Pinterest are all engaging consumers to B2B markets. Marketers are paying attention to gaining search value, as Google and Twitter open up communication, increasing search value of #hashtags and Twitter content.
Contributions of social users are engaging interest as news is enhanced by consumer social posts. Social Media Active Users for Top Social Networks [Infographic] #socialmedia via
— Larry Kim (@larrykim) March 17, 2015
Today, @RostinVentures released Cyclone Social on Storify/RostinVentures to show weather news of Cyclone Pam, released on social media prior to traditional formats.
Proactive online reputation management for PR planning should including strategies to monitor employee conversation within social media. Online brands are defined by consumer conversation within social media communities these days, to include comments on Twitter, Google+, Facebook posts and images placed on Instagram and Pinterest.
Google your brand name. Place #Vegas next to that name within the search bar. What do you see? There are millions of references to #Vegas within search results to include comments, posts, and images of employees.
Social results reveal those online conversations about your brand to employees' friends who also may be searching online for your brand.
We posted the content found in this search result today. Within hours, it was ranking on the first page of search results under #Vegas. Business events associated with brands, company trips, comments about individual activities are all ranked in search. The good and bad reputation is formed through these conversations in social media. Immediate results are found in search.
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Social engagement should be the heart of social marketing strategy. Marketers planning digital strategies are finding the social media user evolves in social interests of platforms and
communities. This new target is not only using social media, they
are contributing to news online. They are collaborating and expect you to become part of that collaboration. The days of one way communication have come and gone. Consumers expect to be entertained. CMOs and top markers today are building strategies which not only entertain the audience, but engage the new target market to assist in marketing efforts as they leverage the social network of each engaged consumer.
Your brand's reputation will be
affected by social strategy, to include brand image seen within social
communities, in comments of users, posts to blogs. These strategies to
reach social media users will include images, video, and social aggregation of
content. Engagement of consumers in social media begins with images, video and animated gifs. in posts.
Provide content which the target market can identify with and serve the content, in a new and interesting way, to enable social user engagement, shares, and likes. For example, if you are targeting women, of a certain demographic, consider general interests. Consider needs of the market, where they collaborate within social media and listen to what they are saying.
Presenting fashion trends of 2015, served to Pinterest, Instagram, Facebook, and Twitter users, with images and animated files found online would engage social female users. It would provide teens and college students with prom dress ideas, Gen Y with fashionable work attire and women of all ages with the latest trends on fashion. In order to serve this content, we do not have to necessarily be selling fashion. We could be marketing services and realize consumers who are engaged in material we provide them will appreciate the content, have a desire to like, share and contribute to it.
Stay up with current events and review trends of your target market.
Social media planning should include review of current trending topics, as consumers are responding to current trends and collaborating on the
topic. Fashion, Food, Movies and Art have a big impact on social
culture. Use images with animated gifs to add interest and entice engagement.
Twitter and Dove released information on recent social media use, associated with comments tweeted by women. Dove launched a campaign, to contribute to the social good through #SpeakBeautiful which gained respect of consumers, media and marketing peers alike. Look up #socialmarketingcircle on Twitter or Google+ to see more on Social Media Outreach . We embedded a tweet of Arianna Huffington on the subject, in social conversation held last night on Twitter.
Include social media outreach to give back.
Position
your brand to contribute to the social good. This generation of mobile
users is interested in sharing content and affiliations to brands which
they are proud to associate with.
Consider customer loyalty programs.
Earn loyal customers through
transparent customer loyalty programs. Tell them what they will be
getting for brand shares and interaction up front. Build relationships with social consumers. Include Pinterest, Instagram, Twitter, Facebook, YouTube,
Google+ and Tumblr in your plan.
Advertise in the social media.
Many social media users are rarely disconnected. Advertising in social media, with use of
images and video, is converting to visitors and online sales. Advertise
to reach the consumer and drive traffic back to the page they will
convert on. Use Facebook display ads to link directly to your site or
targeted landing page. Use retargeting display advertising to bring
consumers back to your website. Make sure your brand stays in front of
the target market, with a message they are responding to. Post buy
analysis of social marketing strategies should take place frequently.
Don't wait 90 days to change a negative trend or optimize a positive
campaign.
Trending campaign analysis can be found via social network engagement of advertising on Facebook and Twitter, for example, in metrics found in Ad management dashboards. Watch views and engagement of certain elements, to refine strategy.
Watch what your audience is responding to and move swiftly. Although social media campaigns involve planning, the frequently optimized campaign could realize higher returns. See an example in our engagement of the bridal runway gif advertisement trending on Google @rostinventures
Social media customers are producing a measurable economic impact in 2015.
Contribute to brand acceptance of this market through a
clear vision and understanding of the future. Creative thinking is
required when structuring a social marketing plan. Reach social users
with these strategies, and they will reward your brand with increased
acceptance, brand loyalty, and valuable online reputation.
Use social aggregation and content curation platforms like Storify.com to reach, quote, and contribute to social media strategy for 2015. Join The Social Marketing Circle to learn from experts in social media marketing as we review examples of brand strategies of the SMB to the Enterprise.
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Social media conversation of consumers is ranking in Google search results. Consumers are referencing brands and social conversation is affecting online reputation more than ever. Google gained a timely interest in Twitter engagement and conversation, proving a new value of the social algorithm associated with overall search engine algorithms. Social conversation is ranking in search and brand social engagement and relevant online reputation will be greatly affected.
Social media users are defining news these days, with well respected brands reaching to secure long term loyalty of this new demographic. The mobile marketing generation is creating live news feeds through social media posts on Twitter, Instagram, Google+, Facebook, and posts to blogs like WordPress, Tumblr, and Blogspot. The Millenial Generation, or Gen Y is making news and defining the future of news outlets.
You will find examples of this transition on Storify.com/WSJ were we see the Wall Street Journal and other publications using social aggregation of content to post social media user content online, creating stories associated with the long standing, respected brand.
Social media ratings hit an all time high on Tweets with #SNL40 noting the Saturday Night Live special on Sunday, as Tina Fey poked fun a the young demographic who would rather tweet live events than actually watch the SNL special. These consumers are not only Tweeting, they are postin on multiple devices within multiple media streams.
Gen Y is making news and brands such as The Wall Street Journal, BMW and Metropolitan Museum of Art are feeding into the desire of consumers to contribute to social media press and news, with real time accounts. #WSJ #Met #MetMuseum #BMW
Pinterest Eyes 11 Billion Valuation - new round of funding http://t.co/uGnFFvVez3 pic.twitter.com/arZTZM9JX6
