Thursday, October 1, 2015

Are Consumer Reviews Affecting Your Local Business?

Consider the average online consumer review.  With platforms like Google Maps, Yelp and Trip Advisor simplifying distribution of customer reviews, should we use algorithms to build presence of quality reviews in consumer search?  If so, what are the standards for those quality reviews?

Ratings from 1 to 5 stars are in place.  The definition of those stars varies by reviewer.  The content of consumer reviews vary, as well.  If we sent the consumer a rating request by category, would the reviews change?  Example - Service, rate 1-5 stars, next rate Quality 1-5 stars, Experience etc.  Is that the answer?  Consider this article on how consumer reviews affect local businesses, the individual and you.  Please collaborate, share comments and links here.

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