Saturday, December 31, 2016

E-Commerce Holiday Stats in a Nutshell

As mentioned in previous articles, the Holidays is a great time of year to connect with your existing clientele base and grow it. The right holiday campaign will either lead to a repeat purchase or introduce your brand to a new customer. If you’re not convinced yet, here are compiled stats about digital holiday retail data collected online that will blow your mind.

How are your Customers Behaving Now?
  • In 2015, 40% of holiday shopping occurred online.
  • 78% of shoppers used Internet for holiday research in 2015.
  • The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.
  • 41% of online shoppers purchased from a new retailer around the holidays.

Is your Competition Going Digital?

  • 1 out of 3 retailers allow 30-50% of their total online marketing effort to the holiday season.
  • U.S. retail e-commerce grows between 15.3% to 16.6.% every year.
  • 86% of retailers are expecting their online holiday sales to increase in 2016.
  • 38% of marketers do not use personalized communication (such as e-mail) in their holiday campaign.
  • 49% of E-commerce retailers will have launched or at least designed a holiday campaign before Halloween.
  • Only ⅓ of marketers don’t increase their social media spending in Q4 (Sep-Dec).

Are your Consumers Using Their Phones in Your Store?

  • 49% of shoppers view products in person first to find them online for a cheaper afterwards.
  • 22% of customers research your products on their smartphone while being in your store.
  • 27% of customers read online peer reviews while shopping at a store.
  • People who shop both online and in person appear to spend 66% more than those who only shop in person.
  • Shoppers that use more than one channel (online and in person) show a 30% higher lifetime value to your brand.

As you can see, consumer trends are changing and your business needs to move where you can reach your current and potential new customers. A well planned holiday marketing campaign will drive success and increased brand loyalty and awareness if executed well.