Is content marketing part of your brand marketing plan? Use these proven strategies to build brand awareness, social media engagement, customer loyalty, website traffic, leads and sales.
Content marketers use their writing and advertising skills to create high-quality blog posts and articles that will increase traffic to websites of the small business to the enterprise. Creating content that is intriguing, eye-catching, and presented in a shareable way is essential in promoting your brand, and there are a variety of ways to improve upon your content marketing strategy for the coming year.
State Interesting Facts.
Quotes and fun facts are a great way to keep readers interested in your content. Facts add value to your content and build credibility. This information is the easiest for others to share, and it may keep readers intrigued enough to check out other things that you have to offer. Data-driven articles are also highly successful for SEO purposes.
The fact is – people search for information and everyone enjoys being able to provide answers. Give them the answers and they will share your content with their friends. The more people you have reading and sharing your content, the higher your content will rank in search results.
Build in Visuals.
Content that is visually stimulating builds audiences. Today’s reader begins with visual ques. Video, photos, and infographics are key components to include to increase engagement.
A post that is well formatted and includes an image is more likely to be shared, read, and liked than posts that do not feature an image. Incorporating multiple visuals throughout a post increases the readers’ time on page, engagement, and brand recall.
Video Engagement – Example
Go to your YouTube Channel. Click on Analytics below your video. Look at your audience retention – relative retention engagement stats on your videos.
What images are your viewers responding to? Where does your viewership move beyond the average, into engaged?
It was easier to understand the video engagement example through use of photography. The depth of photography allows the consumer to identify with content. Test image responses in social media to repeat use within article content.
We discovered one of these images was more likely to be shared within social media. Guess which one it is. Comment on this article with your response. We’ll show you where you can find the answers to this question as well as which images you can use to engage your audiences.
Infographic – Example
Infographics have become a staple in content development. Illustrations of a process can be defined through infographics. Consumers are responding and sharing these files with their friends and contacts in social media.
The result of the most popular photos listed in tweets is shown on Twitter.com. A graphic image was listed as the “Top Tweet, including a Photo,” which illustrates the value of infographics. Notice how the image illustrates increased activity of brands engaging social audiences.
Format List Articles.
The title of this article included 7 content marketing strategies. You are still reading.
List articles are one of the most popular types of content available, as they feed the human desire for organization and education. Make sure you fulfill your promise to the reader. A structure should be followed, when writing a list article in order to fulfill your readers’ expectations and achieve your desired result.
Large headlines, an introduction, and a conclusion are essential. Some readers may just scan your article and move on. Others will read every word. Lists feed both readers with the information they are looking for.
Lists are also easily shared, so make sure that you are adding social plug-ins to your page to enable your readers to share articles within social media, tweet and retweet article content, share images and video content.
Post Long Articles.
Some companies tend to stick to short posts when creating online content, believing that no one will be reading their articles anyway. Believe that, and it will be true!
The right people will read your articles, even lengthy posts. In fact, research from SerpIQ 2014 found that the average word length from the top 10 results on a Google search exceeded 2,000 words. A similar research initiative by Moz found that their posts with the most words were also the most frequently shared.
The short of it: Give your readers information and keep them interested.
Write for Readability.
Although we tend to tend to use industry related words in conversation, we need to remember how to write for the market we are trying to reach. While it’s important to write posts that convey your knowledge about a particular subject matter, being overly wordy or too technical in your descriptions can be problematic. Many social media professionals recommend writing at a middle school reading level, but most importantly, you should always write for your audience.
In summary: Produce content that your readers can understand and enjoy.
Construct Good Arguments.
Engage in debate. A good argument can create a great piece of content. While an angry rant isn’t likely to get your business or brand any positive attention, a blog post with intent, structure, and a clear point of view can be a powerful piece of content.
Bottom line: Get to the point.
Choose a position, stick to it, & use the article to prove your point. Engage in Debate. Remember that there are two sides to every story, so be sure that you not only are accurately representing the position that you are arguing for, but also the opposite position.
Engage in Conversations.
If your business operates in a well-defined niche, it is highly likely that you’ll know the names of your biggest competitors and fellow bloggers. You may get their emails, read their articles, and interact with them regularly. One of the benefits of content marketing is that you’ll be able to respond to their content, allowing you to provide a structured assertion of your viewpoint in the event that a competitor writes an article that you feel compelled to respond to. Be careful to be courteous, and you can create an arena of interaction with your intelligent readers.
If you want to attract smart readers that will be willing to share your pieces with others, you’ll need to create smart content. Follow up your content with the action you want your readers to take. You will enjoy greater shareability and increased website traffic.
We look forward to engaging in social conversation with you. SearchAMP Marketing reviews social media marketing campaigns of the small business to the enterprise company at SearchAMPSocial.Blogspot.com. Please contact us to review and promote your strategy to our network in social media. We look forward to showcasing campaigns which meet the noted principles in this article: State facts, build visuals within content that are engaging enough to share in social media. Send us examples!