tag:blogger.com,1999:blog-78407017990360437262024-03-12T22:39:05.688-07:00The Social Marketing CircleReviews Showcasing Top Brand Marketers Today for Small Business to Enterprise Social Media Campaign ExcellenceAnonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-7840701799036043726.post-14769645226606557292017-06-03T13:27:00.000-07:002017-06-05T18:53:09.408-07:00Millennial Marketing - The Generation Gap<div style="text-align: left;">
<a href="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAiqAAAAJGUwM2UxNjQyLTA2ZmQtNDUzZi05NGY1LWRjY2Y3NzFmM2FiOA.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="323" data-original-width="600" height="215" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAiqAAAAJGUwM2UxNjQyLTA2ZmQtNDUzZi05NGY1LWRjY2Y3NzFmM2FiOA.jpg" width="400" /></a><span style="color: rgba(0 , 0 , 0 , 0.7); font-family: "source serif pro" , serif; font-size: 21px;">The generational marketing landscape has changed; unanimous in conversations of marketers at digital summits and recent agency meetings. All conversations and data lead back to this: Millennials matter. Many questions remain unanswered. Who are they? How are they communicating? </span></div>
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If your business is not reaching millennials, you are likely looking at data with annual declining stats. We spent the last few weeks at digital summits and agency meetings holding client discussions on the topic. Local businesses, enterprise marketers and agencies are struggling to reach this new demographic of consumers.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Some Numbers on Millennials</strong></div>
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Millennial encompass those aged 20-36 in 2017. In fact, <a href="http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">Pew Research</a> states that the youngest millennial was born in 1997 and the oldest was born in 1981.</div>
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Millennials now number 75.4 million, surpassing the 74.9 million baby boomers (ages 53-71). They are communicating on mobile devices, active on the newest social media platforms and not responding to emails. If you are building marketing budgets for 2017, read on.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Who are they?</strong></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcMy-Ubjzw3ELkG7h27L8yc92SQg3lHpcw887KEcfFnRdMpa0R-AMxfbXxzEciwLBL11408e__7epXzsYCM9K9N6W6vWjtt11jN3Gy718W1Z8gLMak79gfFc3S4_YeaBaJ2eMBlacA8B0/s1600/AdobeStock_102121189+%25281%2529.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="870" data-original-width="1600" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcMy-Ubjzw3ELkG7h27L8yc92SQg3lHpcw887KEcfFnRdMpa0R-AMxfbXxzEciwLBL11408e__7epXzsYCM9K9N6W6vWjtt11jN3Gy718W1Z8gLMak79gfFc3S4_YeaBaJ2eMBlacA8B0/s400/AdobeStock_102121189+%25281%2529.jpeg" width="400" /></a>Most research shows that millennials have a strong sense of community both locally and globally. Millennials care about sharing local information; this transpires in the number of reviews and photos they post and the rankings they allot using maps, apps or their mobile devices in that capacity.</div>
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Businesses are affected by the content that is ranking online and those engaging customers through review marketing are outranking their competitors in online and mobile search.</div>
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Other research has defined these individuals as the influential “me generation” with a sense of entitlement and narcissism. A 2016 study goes as far as finding that millennials exhibited 18% more narcissism than older adults, with males scoring higher on average than females. This study defines two types of narcissism: extraverts, characterized by attention seeking and power dominance, and introverts, characterized by an acute sense of self-entitlement and defensiveness. Call it narcissism perhaps but be mindful that this new group of consumers is flocking to social media and they are more likely to take advice from friends and contacts than they are from any marketing messages they see on television. </div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Memo to Marketers</strong></div>
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<a href="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAgVAAAAJDg2YmE2YmVlLTIyNTQtNDMwZi04NmZhLTRhY2RlNjU1YmVmYQ.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="444" data-original-width="664" height="266" src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAgVAAAAJDg2YmE2YmVlLTIyNTQtNDMwZi04NmZhLTRhY2RlNjU1YmVmYQ.png" width="400" /></a>Millennials are holding conversations on social media about your products and services. You can join the conversation or sit back and watch sales decline. Social conversations are impacting sales. Consumers are finding information ranking on Google, maps, apps and within car navigation systems and in turn their buying decisions are made from data originating from social media posts. Why? Because this seemingly entitled group of narcissists have money to buy. </div>
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Millennials have a strong purchasing power and a high desire to make more money than their parents. Snapchat “that”.</div>
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The <a href="http://en.wikipedia.org/wiki/University_of_Michigan" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">University of Michigan</a>'s "Monitoring the Future" study of high school seniors (conducted continuously since 1975) and the American Freshman survey, conducted by UCLA's Higher Education Research Institute of new college students since 1966, showed an increase in the proportion of students who consider wealth a very important attribute, from 45% for Baby Boomers (surveyed between 1967 and 1985) to 70% for Gen Xers, and 75% for Millennials.</div>
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According to authors from the Florida International University, original research performed by Howe and Strauss as well as Yu & Miller suggests that baby boomers resonate primarily with loyalty, work ethic, steady career path, and compensation when it comes to their professional lives. Generation X on the other hand, started shifting preferences towards an improved work-life balance with a heightened focus on individualistic advancement, stability, and job satisfaction.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How are Millennials Communicating?</strong><br />
Since their emphasis is on collaboration, most Millennials consider email inefficient and prefer not to receive emails at all. New collaboration platforms integrated with mobile apps, lower email consumption by over 30%.</div>
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The Millennial Generation gravitates to collaboration tools like Google Docs, #Slack, and ZenDesk to enable new goals for work life balance. Gen X coined the phrase. Gen Y realized how to accomplish it in less time. New collaboration tools provide creative outlets for communication with benefits of immediate feedback. Augmentation of social media enables the remote worker to collaborate with a team. </div>
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<a href="http://youtu.be/-SEDEAfywFw" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How Do We reach this New Generation of Buyers</strong></a><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">? </strong><br />
A generation gap remains in effect with subpar marketing standards in place perhaps due to a lack of understanding and experience with new technologies, and unrealized trends in consumer behavior.</div>
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Consider these stats: Each office worker receives an average of 120 emails daily. Over 800,000,000 emails are sent every hour in the US. We might want to rethink marketing strategies that include email marketing to reach millennials, who do not like to use email.</div>
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75% of Gmail’s 900M users access their accounts on mobile devices. According to <a href="http://techcrunch.com/2015/05/28/gmail-now-has-900m-active-users-75-on-mobile/" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">TechCrunch</a>, we need to consider the fact that email marketing campaigns should be optimized for mobile.</div>
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Marketers, stop linking to websites with anchor text that reads “Click Here.” Please stop. No one is clicking. You are 64 times more likely to climb Mount Everest than click on a banner ad. If we know and understand this reality, why are we still running banner advertising campaigns without defining consumer interests via targeted local interests?</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">So What is Working?</strong></div>
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2017 Marketing plans for Millennial Marketing should include video; that is video online, not necessarily television.</div>
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<a href="http://www.linkedin.com/pulse/successful-youtube-marketing-small-business-enterprise-julia-ross?trk=prof-post" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">Millennials are responding to video</a>. Video marketing on YouTube reaches demographics of 18-34 year olds and 18-49 year olds who watch more video online each day than they do on any cable television in the US.</div>
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To keep this audience engaged, use humor and stay relevant. Video is effective in targeting both B2B and B2C markets. Case and point - Cisco demonstrates creative use of humor in video for <a href="http://youtu.be/Z1xKpm0nURk" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">B2B Comedy in Content Marketing: The Perfect Gift for Valentine's Day, from Cisco</a>.</div>
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Keep up with the times. Did you know Snapchat passed Twitter in consumer use? Are you using Snapchat for marketing? B2B and B2C consumer markets are using the platform. <a href="http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">Bloomberg</a> and Forbes are reporting 150 Snapchat / 136 Twitter active users. Why? Because it matters to businesses. Social media matters to Millennials and in order to keep in front of them, brands must keep up with the times.<br />
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<a href="https://slide.ly/promo/myshare/f94d776391427b8b0f6bdd368668f28c" target="_blank">Promo</a>, a new platform for video creation, allows users to create original digital content using curated media. Join 100,000 businesses winning with Promo. </div>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-60581997971664849362017-01-02T10:38:00.000-08:002017-01-02T10:38:00.330-08:00New Year Resolutions of an Entrepreneur<h1 class="article-title" itemprop="headline" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.85098); font-family: "Source Sans Pro", Helvetica, Arial, sans-serif; font-size: 42px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 48px; margin: 3.2rem 0px 2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8q2-QphOFub6tqwqQJ6DtSD77ubyMgTr-AzYlIa8zA-Zt3hXkzXk_ofUqFItFlxmvoHCDYlsAzxDGpm5JCjOSJ_M1Y1RVjqLO4c-whQFpWv8Kk8z07tsyA2mKViarEQ30LwdWPQdAdsM/s1600/15877680_10206722199247505_1920292198_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8q2-QphOFub6tqwqQJ6DtSD77ubyMgTr-AzYlIa8zA-Zt3hXkzXk_ofUqFItFlxmvoHCDYlsAzxDGpm5JCjOSJ_M1Y1RVjqLO4c-whQFpWv8Kk8z07tsyA2mKViarEQ30LwdWPQdAdsM/s400/15877680_10206722199247505_1920292198_o.jpg" width="400" /></a></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; font-weight: normal; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">New year resolutions traditions fit the entrepreneurial mold because focus determines reality. Working on various projects simultaneously - this entrepreneur begins each day making lists and completes a day checking them off. The list of 2017 Top 10 Resolutions began early this year with a question which remains in effect: Should this year’s resolutions list include your top 10, a summary of just a few or any number of your choice? </em></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Why Make New Year Resolutions?</strong></div>
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We make promises to ourselves and others with great intentions. This year, we are making a commitment. This year let’s hold ourselves accountable. This is not just a slight promise over a glass of champagne- although those can stem from good intentions as well.</div>
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According to the Wall Street Journal, the latest neuroscience research suggests that spreading resolutions out over time is the best approach. However, most entrepreneurs would contend that this is 2009 research and that we can get more done these days. After all, we are multitaskers, high achievers; we can press on!</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Reflecting on The Past is Good</strong><span style="font-weight: normal;">In 2016 I celebrated my 50th birthday surrounded by family and friends in New York. I met 75 people from 37 countries. I traveled to review and showcase top hotels, restaurants and destinations of cities visited by US Travelers. I also launched 3 companies, brought on </span><span style="font-weight: normal;">new clients and partners. I helped bury my father and reunited with family members who impacted my life. I gave back and helped others. I failed, succeeded, and learned more than I ever have before.</span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Entrepreneurs: Your Focus Determines Your Reality</strong><span style="font-weight: normal;">Every year, we evaluate a list of financials, utilization rates on staff involvement and costs involved against potential and current upside. This year we have many options and directions - too many to choose from. In this case, 2017 resolutions will include a decision to focus - to bring a few very high potential projects to fruition. </span></div>
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Last year, I resolved to give back, be happier and spend more time with family. I spoke at my alma mater - spending a few days with over 800 students, went on more family trips and commissioned artwork… all of which make me very happy. </div>
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Failure? Too many projects. The business took on too much too quickly, spreading my time and focus too thin. I found myself waking up every day at 4 AM naturally without an alarm clock. Some would find that commendable, although most found it to be crazy. I would have to agree with the latter and cannot buy into the fact that the older you get, the earlier you awake. </div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; font-weight: normal; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2017 New Year Resolutions of This Entrepreneur</strong></div>
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Top 10 - In no related order.</div>
<ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; font-weight: normal; line-height: 32px; list-style-image: initial; list-style-position: initial; margin: 3.2rem 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Spend time with family: immediate family, and extended family reunited.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Make a difference in a new person’s life each month.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Meet 100 people from 30 countries.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Grow company margin : more employees does not equal more margin.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Invest in best interests. Gain interest from work.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Create new artwork every week : new works, no molds of past projects.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Travel to new places.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Showcase local businesses.</li>
<li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 2.4rem 0px 2.4rem 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">Go to Barre Class every week. No exceptions!</li>
</ul>
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Be happy with the here and now. Laugh more.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Summary</strong></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Mind</strong> - Focus. Create something every day.</div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Body</strong> - Bring health goals to fruition.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; font-weight: normal; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Stay Spirited.</strong> Laugh More.</div>
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<br /></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Focus on Happiness</strong><span style="font-weight: normal;">To summarize the top list 2017 resolutions, mind, body and spirit should prevail. Happiness should matter most. What makes me happy improves the mind, body and serves spirit. 2016 brought many truths to this equation. 2017 has great potential to reach new heights, with focus.</span></div>
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Origins of New Year’s Resolutions: The Odds Matter.</strong><span style="font-weight: normal;">At the end of the </span><a href="http://en.wikipedia.org/wiki/Great_Depression" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">Great Depression</a><span style="font-weight: normal;">, about a quarter of American adults formed New Year's resolutions. At the start of the 21st century, about 40% did.</span><a href="http://en.wikipedia.org/wiki/New_Year%27s_resolution#cite_note-6" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">[1]</a><span style="font-weight: normal;"> In fact, according to the American Medical Association [(AMA)], approximately 40% to 50% of Americans participate in the New Year's resolution tradition from the 1995 Epcot and 1985 Gallop Polls </span><a href="http://en.wikipedia.org/wiki/New_Year%27s_resolution#cite_note-7" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">[2]</a><span style="font-weight: normal;"> It should also be noted that 46% of those who endeavor to make common resolutions (e.g. weight loss, exercise programs, quitting smoking) were over 10-times more likely to have a rate of success as compared to only 4% who chose not to make resolutions. </span><a href="http://en.wikipedia.org/wiki/New_Year%27s_resolution#cite_note-8" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">[3]</a></div>
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Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-12857405805007501662016-12-31T09:34:00.002-08:002016-12-31T09:34:53.638-08:00E-Commerce Holiday Stats in a Nutshell<div dir="ltr" id="docs-internal-guid-64799e36-55f3-1d26-5871-1291b5307552" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">As mentioned in previous articles, the Holidays is a great time of year to connect with your existing clientele base and grow it. The right holiday campaign will either lead to a repeat purchase or introduce your brand to a new customer. If you’re not convinced yet, here are compiled stats about digital holiday retail data collected online that will blow your mind.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline;">How are your Customers Behaving Now? </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">In 2015, 40% of holiday shopping occurred online.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">78% of shoppers used Internet for holiday research in 2015.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">41% of online shoppers purchased from a new retailer around the holidays.</span></div>
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<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline;">Is your Competition Going Digital? </span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">1 out of 3 retailers allow 30-50% of their total online marketing effort to the holiday season.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">U.S. retail e-commerce grows between 15.3% to 16.6.% every year.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">86% of retailers are expecting their online holiday sales to increase in 2016.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">38% of marketers do not use personalized communication (such as e-mail) in their holiday campaign.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">49% of E-commerce retailers will have launched or at least designed a holiday campaign before Halloween. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Only ⅓ of marketers don’t increase their social media spending in Q4 (Sep-Dec). </span></div>
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<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline;">Are your Consumers Using Their Phones in Your Store?</span></h2>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">49% of shoppers view products in person first to find them online for a cheaper afterwards.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">22% of customers research your products on their smartphone while being in your store. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">27% of customers read online peer reviews while shopping at a store. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">People who shop both online and in person appear to spend 66% more than those who only shop in person. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Shoppers that use more than one channel (online and in person) show a 30% higher lifetime value to your brand.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">As you can see, consumer trends are changing and your business needs to move where you can reach your current and potential new customers. A well planned holiday marketing campaign will drive success and increased brand loyalty and awareness if executed well. </span></div>
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<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Sources: </span><a href="http://www.slideshare.net/GrantMorrow1/e-commerce-techcampmemphisslides" style="text-decoration: none;"><span style="background-color: transparent; color: #13c0d7; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">UPS Pulse Of Online Shopper</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">, </span><a href="https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015/" style="text-decoration: none;"><span style="background-color: transparent; color: #13c0d7; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Econsultancy</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">, </span><a href="https://www.thinkwithgoogle.com/research-studies/mobile-moments-mind-set-new-research-details-benefits-for-brands.html" style="text-decoration: none;"><span style="background-color: transparent; color: #13c0d7; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Google</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">, </span><a href="http://www.cmo.com/articles/2014/10/6/mind-blowing-stats-holiday-2014.html" style="text-decoration: none;"><span style="background-color: transparent; color: #13c0d7; font-family: Arial; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Adobe</span></a></div>
<br />Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-34111771494387264912016-05-05T09:53:00.000-07:002016-07-06T14:37:00.928-07:00How Brands Are Embracing Social Media Advertising<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="font-family: "arial"; font-size: 13.3333px; line-height: 1.38; white-space: pre-wrap;">The advent of Web 3.0 and Social Media has forced the advertising world to move to digital platforms. The international proliferation of social media usage has moved brands to social platforms like Facebook, Twitter, Google+ - YouTube and Instagram to advertise. If brands did not fully understand how to maximize their presence on those outlets before, they now have a full understanding of how to capitalize on digital impressions via social media.</span><br />
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<span style="clear: right; color: black; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHOc2yStKcQNtdr-BMzPIiVRtsPGeL6R6o64VAUXiwaVo37ef41f7wC3Qn__GcfK-P764vkecwMirQrFps3KHgw7ieT6weH6PaUawDe-nHs0vIlMBXQL2R3l42HWYluva-QXeuiSZ7XOs/s400/iStock_000077488985_Medium.jpg" width="400" /></span></div>
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<span style="font-family: arial; font-size: 13.3333px; line-height: 1.38; white-space: pre-wrap;">Times have changed. Television and print advertising can only reach a portion of your audience. Brands need to connect with consumers where consumers already are, and they are on their smartphones or tablets. In the past, brands were only able to engage in one-way communication. They would be talking at consumers rather than conversing with them. Now, brands can engage in multi-directional communication. Not only can brands directly interact with consumers and get instant feedback on their content, but consumers can pass on their content to other users via social media.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: arial; font-size: 13.3333px; line-height: 1.38; white-space: pre-wrap;">Consumers are leading brand conversation in social media. And brands are listening. The chain of communication is no longer led by the brand. The days of broadcast promotion are over. The chain of communication is linked It is going from brands to consumers, consumers to consumers, and back to the brands which are engaged in the social media conversation. This kind of communication would never been thought possible twenty years ago, but it has since prevailed and now stands as a means to collect immediate feedback from consumers and therefore co-create brand value.</span></div>
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<span style="clear: right; color: black; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAoE2An5lYosYvoHG0l5Nwga5ehI6UiHQQvqUy6zPtEbwvaq9SkFs-h9UdAxs5hHp2-kxnBRK4UIJdBUO5SeOhG1sWGps9XX2V2r2qC6PRioVqYU7_EFSpHTqlrkdbDzxB5NzwQg7v9-8/s200/iStock_000066247793_Medium.jpg" width="200" /></span></div>
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<span style="font-family: arial; font-size: 13.3333px; font-weight: 700; line-height: 1.38; white-space: pre-wrap;">Hashtags</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another way to get attention from your audience is done through the proper use of hashtags. The outdoor gear brand Poler Stuff is now famous for their notorious hashtags including #campvibes. The brand now has 419,000 followers on Instagram.</span></div>
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<span style="font-family: arial; font-size: 13.3333px; font-weight: 700; line-height: 1.38; white-space: pre-wrap;">Online Shopping Using Social Media</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiboz_zVPXlCHbDDn2b5q2DXGrqO11Inj0o2Mfv0ayH-ItcYXHa6lHhoSsMSo0PNntgTmuIWmhAr4qlkLFHREaMaMpDccFQu4rvXDGzEhyphenhyphenA3XJ6Gl2WI3YAqYiimd2Qq7N55BqKydwdKnc/s1600/13152618_10153691196558178_352946791_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiboz_zVPXlCHbDDn2b5q2DXGrqO11Inj0o2Mfv0ayH-ItcYXHa6lHhoSsMSo0PNntgTmuIWmhAr4qlkLFHREaMaMpDccFQu4rvXDGzEhyphenhyphenA3XJ6Gl2WI3YAqYiimd2Qq7N55BqKydwdKnc/s320/13152618_10153691196558178_352946791_n.jpg" width="179" /></span></a><span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The female clothing brand Made Well decided to optimize their Instagram account so that consumers are able to shop, while browsing through their posts. The brand decided to tag items on their pictures and the tags redirect consumers to their online store where they can go ahead and put in an order of the item they liked on Instagram.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: arial; font-size: 13.3333px; font-weight: 700; line-height: 1.38; white-space: pre-wrap;">Storytelling</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another way that brands use social media to encounter a large following is done through storytelling. A lot of content creation experts such as the HubSpot Academy or Hootsuite will argue that brands do not want to follow a brand; they want to follow a story.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A lot of fitness professionals have become Instagram famous simply by posting interesting storytelling with proper hashtags and cross-promotion.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDTk1qpiGcuLfEtgeN8O8u6oT9pub7zZT-nK9w95frWzMEBInT5wlfcymsZ42cOf4m48BMt3T7UCegY3SJTXyOUTAktcSqa-0yJzEic9XlBg-XzLaXKcvH_CO7sxViOyMxFzpOrW4m-kk/s1600/13153385_10153691196523178_1443063166_n.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDTk1qpiGcuLfEtgeN8O8u6oT9pub7zZT-nK9w95frWzMEBInT5wlfcymsZ42cOf4m48BMt3T7UCegY3SJTXyOUTAktcSqa-0yJzEic9XlBg-XzLaXKcvH_CO7sxViOyMxFzpOrW4m-kk/s320/13153385_10153691196523178_1443063166_n.jpg" width="179" /></span></a></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">An example of this is Brock O’Hurn, a personal trainer from Florida who became famous by posting videos of himself tying up his hair in a bun. The trainer now has an international following of 1.9 million people and has relocated to Los Angeles to become a full-time brand ambassador and model. He is used by many brands including Ebb & Flow jewelry to feature their products on his Instagram page. </span></div>
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<span style="font-family: arial; font-size: 13.3333px; line-height: 1.38; white-space: pre-wrap;">Oftentimes, those Instagram sensations cross-promote themselves in hope to capture some of their friends’ following. They do that on a regular basis and usually return the favor to those who have promoted them on their page.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Those Instagram sensations share their life story with their audience, from what they eat for breakfast to what they do at the gym. Their followers live vicariously through them and find their lifestyles aspirational.</span></div>
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<span style="font-family: "arial"; font-size: 13.3333px; line-height: 1.38; white-space: pre-wrap;">In the same fashion, consumers aspire to become Internet famous as well. A good example is Austin local photographer Zilker Bark. The photographer became famous by creating an Instagram profile on which he features short clips and pictures of dogs that he meets at Austin’s Zilker Park. The Zilker Bark Instagram account now has 41,600 followers and redirects to the photographer’s website where you can contract his services. The idea is to provide free entertaining content that also features his work in order to reach a huge potential audience: people who like cute dogs.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: "arial"; font-size: 13.3333px; font-weight: 700; line-height: 1.38; white-space: pre-wrap;">Co-Creating Value</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another example is the Loews Hotels’</span><span style="background-color: white; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> "The Room You Need" campaign, which featured real-life images of guest experiences, compensating them for their contribution. In order to do so, the hotel chain reviewed more than 50,000 pictures posted on social media using the Loews Hotels hashtags and location tags. This was an attempt to market their brand for what it is; according to them, no one can be a better endorser for their brand than consumers themselves. Thus, using real guests’ pictures show that they are not using tricks or photoshopped shots to promote their locations but real-life experiences captured on social media.</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Product Placement in YouTube videos</span></div>
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<span style="background-color: transparent; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In 2014, 180LA took on an interesting project when they decided to use pop singer Meghan Trainor’s music video to promote HP. In order to do so and to ensure that the video would reach a wide audience, the agency decided to feature international online sensations in the music video such as vloggers (bloggers who post videos rather than blog entries) that already have existing followings. By doing this, they were able to reach audiences around the world. Since online personalities are more affordable than traditional celebrities, and these online celebrities’ followers are spread across the globe, it proved to be cost-efficient and highly effective.</span></div>
<span style="font-family: "arial"; font-size: 21.3333px; vertical-align: baseline; white-space: pre-wrap;"> </span>Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com5tag:blogger.com,1999:blog-7840701799036043726.post-29647698570716153502016-05-03T07:58:00.000-07:002016-05-03T08:02:54.941-07:00How Consumer Reviews Are Affecting Local Businesses<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXVCE_1zS_O77Hkv43AqWaSiOiRVE7jQL21Jaoja48claFF2smwnO1Vt7GcBrdQGWiJR-CRRYC7cTF-ZiKrxNWL6QM9yE5_FTMOILcrmTnpu59Rs0Gf4Hfgm1I2FLP9UOCe4Eb3nalytM/s1600/iStock_000060969510_Medium.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXVCE_1zS_O77Hkv43AqWaSiOiRVE7jQL21Jaoja48claFF2smwnO1Vt7GcBrdQGWiJR-CRRYC7cTF-ZiKrxNWL6QM9yE5_FTMOILcrmTnpu59Rs0Gf4Hfgm1I2FLP9UOCe4Eb3nalytM/s320/iStock_000060969510_Medium.jpg" width="320" /></a><b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Forget the paper map, the local phone directory or coupon book found at the highway rest area. Consumers have smartphones now and they can find anything they want by simply typing a few keywords.</span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">By using platforms such as Yelp or Google Maps, not only can consumers locate local businesses, but they can also read about previous consumers’ experiences and contribute their own.</span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This week i</span></b><span style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">s National Small Business Week. </span></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What does review management mean for local businesses? Should businesses pay attention to what is said about them online? Is any publicity good publicity?</span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></b></div>
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Maps</span></b></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Maps provides a great platform for consumers. They have the ability to rank businesses out of 5 stars, add pictures and personal comments.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Good rankings on Google Maps are crucial as they are automatically linked to search results on Google. Therefore, as soon as a business is googled, not only is the address and phone number made available but also consumer reviews and user picture contributions.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEHjvMWghYOh9qhx_fudzPsGaBQSmQwlF2Q95M9sfe49JUFzvaowggaoCEumJ8yGW3TatpDAKPrZUW9pmCDiWLefdTFM2TC9n72ELrSpPCm-3Vja5zII9nZQQJJ8531O0v3Lmae-iXA8/s1600/iStock_000021710581_Medium.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipEHjvMWghYOh9qhx_fudzPsGaBQSmQwlF2Q95M9sfe49JUFzvaowggaoCEumJ8yGW3TatpDAKPrZUW9pmCDiWLefdTFM2TC9n72ELrSpPCm-3Vja5zII9nZQQJJ8531O0v3Lmae-iXA8/s320/iStock_000021710581_Medium.jpg" width="320" /></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now that brands can engage in two way conversation with brands, local businesses can directly interact with consumers and get instant feedback on their products and services. On their end, consumers can pass on their content to other users via social media or share their reviews with their friends.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bearing this in mind, Google provides businesses with the possibility of replying to reviews. This way, businesses have a chance to acknowledge their successes and apologize for their mishaps.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trip Advisor</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYzZjvNIb7va-AH3ruq9I_dEXAr9IS0p13HyYhfDVfxiCmHXfVADMxuc-fdMaxD__fZW4-T2tQAqIzngCo7Eb2KfxQiGK4Gknj65KbJDYgz2s6Nt7YU1Prw1l0tj0eRjSA6TvOyAFwA0o/s1600/iStock_000085223921_Medium.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYzZjvNIb7va-AH3ruq9I_dEXAr9IS0p13HyYhfDVfxiCmHXfVADMxuc-fdMaxD__fZW4-T2tQAqIzngCo7Eb2KfxQiGK4Gknj65KbJDYgz2s6Nt7YU1Prw1l0tj0eRjSA6TvOyAFwA0o/s320/iStock_000085223921_Medium.jpg" width="320" /></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Similar to the solutions Google Maps provides but without the navigation component, Trip Advisor is a platform on which consumers can share their experiences. For each city, establishments can be ranked and commented on. On Trip Advisor, businesses are able to claim their business page and have a provided platform to respond to user reviews. The main downside of Trip Advisor is that reviews can stay for a very long time. Therefore, there could have been a wide array of managerial changes about a local business between 2006 and 2016, but very negative reviews from a long time ago can drag down the average ranking of your business. Therefore, being listed on TripAdvisor is an incentive for businesses to prevent negative reviews because once those are posted, they are published for a very long time. The authenticity of Trip Advisor reviews is verified but it is said that businesses can easily incentivize customers to post positive reviews with a reward of some sort like a draw or a gift card.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFfTiG-7cZ52iHwiisZ5Iof3FxLixBcaL3sHd-PphfR0cwuXcunAzBoI4amluyKNDuujTA3KYRj2KvWAX4QsJV5obYRQkhjwDgx4Parxgryz6e3mneuyk4Qy-00UnL4RiFjwdpcdF3v9E/s1600/iStock_000016172966_Medium.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFfTiG-7cZ52iHwiisZ5Iof3FxLixBcaL3sHd-PphfR0cwuXcunAzBoI4amluyKNDuujTA3KYRj2KvWAX4QsJV5obYRQkhjwDgx4Parxgryz6e3mneuyk4Qy-00UnL4RiFjwdpcdF3v9E/s320/iStock_000016172966_Medium.jpg" width="320" /></a></div>
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Yelp is similar to Google Maps and Trip Advisor, also featuring a street view component where you can see local businesses listed with their reviews. The main difference is that fewer reviews get approved and published, as their authenticity verification system is harder to crack. Therefore, businesses would not be able to incentivize customers to post positive reviews for an incentive. This further incentivizes them to take good care of their clientele to avoid negative word-of-mouth.</span><br />
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<b id="docs-internal-guid-4d1ef862-7711-cbc8-b464-e05c79c128a0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Society has changed. The Internet has given every consumer the opportunity to voice their opinion and share their experience about local businesses they visit. If local businesses acknowledge this new means of communication and caters to their clientele right, this could lean to more conversions and positive word-of-mouth. If they don’t, negative word-of-mouth can snowball and incur challenging repercussions.</span></b></div>
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<br />Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-63564820177865568372016-04-20T04:41:00.001-07:002016-04-21T05:29:45.527-07:00Consumer Contributions to Social Media - Maps & Apps Affecting Local Business<h3 class="post-title entry-title" itemprop="name" style="text-align: left;">
Are consumer posts in social media, reviews - photos and additions to maps and other apps affecting local business? Are they affecting your brand? </h3>
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Additions to apps like Google Maps, Yelp and Trip Advisor are simplifying distribution of customer reviews. They are building immediate access to consumer views of brands through easy distribution of consumer reviews including photos taken by consumers, feeding directly into local listings in mobile maps and online directories.<br />
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Consumer reviews are also leveling the playing field for the local business. The fact that consumers can contribute to online maps and directories enables the local business to be accessed and addresses to be found by thousands of consumers, with no marketing cost to the local business. Applications like Google Maps, Yelp and Trip Advisor enable consumers to directly communicate with business owners, share experiences and resolve issues. These applications are threaded with social media, providing the ability for consumers to share recommendations with friends and contacts through social media, granting direct access to reviews and photos.<br />
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Consumers are opting to participate and contribute to reviews and add photos because they enjoy seeing their contributions included in favorite places they have visited. They enjoy seeing other consumer feedback and believe their contributions will assist other consumers as they make buying decisions.<br />
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Google launched a program to increase consumer contributions to Google Maps. They encourage consumers to "Share Your World on Google Maps" Google notes, "<a href="https://www.google.com/local/guides/" target="_blank">Local Guides</a> is a global community of explorers, sharing their discoveries on Google Maps." The program encourages consumers from local areas to communicate via <a href="https://plus.google.com/u/0/communities/100023858216874861198" target="_blank">Local Guide Communities</a> - share experiences and meet up with each other in new locations. <a href="https://plus.google.com/u/0/collection/oqg_SB" target="_blank">Google+ Collections</a> are shared to show local experiences and contributions to the map are easily found by the contributor and Local Guide programs encourage consistent contributions.</div>
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As more consumers use mobile devices, mobile apps will drive increased engagement of consumer contributions and local businesses will benefit exponentially from these contributions.</div>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-17392458957048630712015-11-13T16:16:00.000-08:002015-11-13T16:42:08.937-08:00Holiday Season Marketing Tips for Local Business Owners & Marketers<b style="font-weight: normal;"></b><div dir="ltr" id="docs-internal-guid-76e2c6a6-0352-db85-1b49-0531ff248fbc" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<b style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">'Tis the season for location marketing! Millions of local business owners and marketers update holiday hours in local listings, offer specials and provide a reason for customers to return. Holiday sales will represent 19% of the retail industry’s annual sales of $3.2 trillion in 2015, according to the National Retail Federation. It is a great time to build customer loyalty and relationships with new customers. 93% of annual retail sales transactions occur in physical stores, compared to just 7% for ecommerce. The holiday season is an exciting time of year!</span></b></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Be ready to make the most of this holiday season.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">We see Thanksgiving and Christmas advertising beginning earlier each year. For many small businesses, holiday sales are crucial to sustaining the business. Consumers budget for holiday expenses and begin doing research on the perfect gifts to give to friends, family and business associates. They plan parties and buy for holiday events. The following tips for local business owners and marketers will help you build loyal customers for years to come. </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">1.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Schedule holiday hours and specials ahead of time. </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Planning ahead will help you budget and give you an edge on important dates of the season. Communicate holiday hours via directory listings online and post them in the store. It is important to create a marketing calendar. This will help in breaking down all the actions you need to take and meet the deadlines. Build specials to create repeat traffic. Reward loyal customers for coming back into the store. </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">2.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Staff up to make a good impression with first time customers.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Dun & Bradstreet lists 22 million businesses in the US, with 19 million defined as "local" businesses. The majority of them have 1 employee! </span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">You may need to add a few contractors or seasonal staff, to manage holiday traffic, and holiday marketing campaigns. You have one chance to make a first impression. Since over 19% of all retail sales are done in the last two months of the year, many customers will be introduced to your store for the first time. Proper planning and supplemental staff will help you build new loyal customers, while maintaining the influx of sales and seasonal consumer requests.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">3.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Engage your customers in social media. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW5vi4HVqvptVMZr3PwVsPIF_KAF3nISy925BA1W57n33qDlnGo30CJAmyhGP6uJTLJ9WbualGrUkp60PPrq0nN65rjHIlLgpfXqC7lgPdg32SqJoRzszcZ-MlU7rYy6bFa6Xh5SspQeI/s1600/holiday+local+mobile+marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW5vi4HVqvptVMZr3PwVsPIF_KAF3nISy925BA1W57n33qDlnGo30CJAmyhGP6uJTLJ9WbualGrUkp60PPrq0nN65rjHIlLgpfXqC7lgPdg32SqJoRzszcZ-MlU7rYy6bFa6Xh5SspQeI/s320/holiday+local+mobile+marketing.jpg" width="320" /></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Of the 3.01 billion consumers online in 2015, 2.08 billion used mobile devices to log in, according to this </span><a href="http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline;">global digital snapshot</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">. Consumers are actively using social media to communicate with each other about products and services online. They post in social media, rate businesses with reviews via mobile apps and </span><a href="http://searchampsocial.blogspot.com/2015/10/are-consumer-reviews-affecting-your.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline;">find those reviews in search results</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">. Local businesses are joining the social conversation.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Your customers are interested in what you have to offer this season. Make sure you have the </span><br />
proper technology in place to know who your customers are, when they come in your store, what specific interests they have, and how they would be enticed to come back in. Show them images, post videos in interesting social media content. Post promotions, offers, and greetings. Keep loyal customers engaged and they will return time and time again!<br />
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">4.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Reach new and loyal customers on the go.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Mobile searches surpassed desktop on Google for the first time this year. Google reported more than </span><a href="http://techcrunch.com/2015/10/08/mobile-searches-surpass-desktop-searches-at-google-for-the-first-time/#.d56v7tx:Ih0z" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline;">100 billion searches per month</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> on devices with screens that are less than six inches.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Many consumers use their phones to research and find business locations during the holiday season. According to Local business owners and location based marketers understand the value of building and maintaining updates to local listings with images, video, holiday specials that provide information to those searching online, on mobile devices, in maps, apps and car navigation systems. They build a presence that is dominating search in top local listing sites. Fill your listings with information that is of relevance to the consumers, within your specific local market.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">5.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Show some holiday love.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Give back this holiday season. Get your local business involved in the community by donating money, resources and time. Communicate causes of interest in social media. Take time to encourage your customers to participate in the effort. You could support a charity group by promoting a day's sales to donations of a cause. The stories and images of these events can be used in your blog posts, emails, and social media pages to generate more awareness.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The holidays are an exciting time of year. <a href="http://www.search-amp.com/" target="_blank">Build strategy behind your local marketing efforts</a> and you will see great returns via an increase in sales, larger customer base, brand recognition, and new loyal customers! Happy Holidays!</span><br />
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Rostin Ventures launched SearchAMP™, SocialAMP™ & ReputationAMP™ services to provide affordable marketing services for local businesses. The services provide location based marketers with a powerful platform to update business listings in directories, which feed into search results online and mobile devices, where people are searching for products and services in maps, apps, and even car navigation. The platform enables clients to manage customer reviews and build online reputation and communicate through social media. With these innovative technologies, local business owners know who their customers are, when they come to their location, and how to reach them to entice them to return!</span><br />
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Contact Rostin Ventures in Dallas at </span><span style="background-color: transparent; color: #80298f; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">(844) 330-7466 </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.66px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">or visit <a href="http://search-amp.com/">Search-AMP.com</a> to learn more.</span><br />
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</b><br />Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0Dallas, TX, USA32.7766642 -96.79698789999997632.3496592 -97.442434899999981 33.2036692 -96.151540899999972tag:blogger.com,1999:blog-7840701799036043726.post-63523205439803468572015-10-01T12:03:00.000-07:002015-10-01T12:05:24.070-07:00Are Consumer Reviews Affecting Your Local Business?Consider the average online consumer review. With platforms like Google Maps, Yelp and Trip Advisor simplifying distribution of customer reviews, should we use algorithms to build presence of quality reviews in consumer search? If so, what are the standards for those quality reviews?<br />
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Ratings from 1 to 5 stars are in place. The definition of those stars varies by reviewer. The content of consumer reviews vary, as well. If we sent the consumer a rating request by category, would the reviews change? Example - Service, rate 1-5 stars, next rate Quality 1-5 stars, Experience etc. Is that the answer? Consider this article on how consumer reviews affect local businesses, the individual and you. Please collaborate, share comments and links here.<br />
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<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/julieannross/how-consumer-reviews-affect-local-businesses-you/embed" width="100%"></iframe><script src="//storify.com/julieannross/how-consumer-reviews-affect-local-businesses-you.js"></script><noscript>[<a href="//storify.com/julieannross/how-consumer-reviews-affect-local-businesses-you" target="_blank">View the story "How Consumer Reviews Affect Local Businesses & You" on Storify</a>]</noscript></div>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-59061455545796877612015-04-19T02:51:00.000-07:002015-07-14T12:12:13.791-07:00What is Inspiring Social Trends in Search Marketing?Is social engagement increasing search marketing value? There is no doubt that social engagement is up. Business to Consumer and B2B marketing managers are utilizing social media to engage customers, benefiting from increased social media communities and consumers interacting in social media. In an effort to research engaging images and videos. We began with a review of 2014 Google search trends.
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What inspires social trends in search <a href="http://t.co/V0fg8izaeh">http://t.co/V0fg8izaeh</a> <a href="https://twitter.com/rostinventures">@rostinventures</a><br />
— Julie Ross (@julieannross) <a href="https://twitter.com/julieannross/status/588086151791116289">April 14, 2015</a></blockquote>
The Social Marketing Circle #socialmarketingcircle members follow <a class="g-profile" href="https://plus.google.com/108048565512295784692" target="_blank">+Interesting Things</a> to research trends of image engagement. The account holder on Google+ is using the account to show interesting things, gain followers, and promote ideas, products and services of affiliate products. The use of social media in this case goes far beyond the average account holder on Google+ and demonstrates an extraordinary use of social media as an affiliate channel. We reviewed the following images. How many views, shares, likes +1s does each image have? <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjocjFmFWiSZgpsoDAgC1QnL6DcYlxnnHq_nj8Hvk6xWK_oF4AgR2_mNPfw55mVkVOgwmdkCUwgb3qLm_6Kz8aJytFvDX7PzYfmuffGlZ26or28xl8QZSM1NgyqBT7bYw95JOgUPNMm_4U/s1600/Tahiti+Interesting+Things.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjocjFmFWiSZgpsoDAgC1QnL6DcYlxnnHq_nj8Hvk6xWK_oF4AgR2_mNPfw55mVkVOgwmdkCUwgb3qLm_6Kz8aJytFvDX7PzYfmuffGlZ26or28xl8QZSM1NgyqBT7bYw95JOgUPNMm_4U/s1600/Tahiti+Interesting+Things.jpg" width="320" /></a></div>
What images are consumers responding to?<br />
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This image received over a million views. Take a look at the following images, shared in social media. Note we have placed alt tags to associate images with the social account holders, in an effort to give credit to social collaboration. However the images are public domain, as they are posted and shared in social media.<br />
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Does image engagement increase search marketing value? Yes, absolutely. When you use relevant terms to title images to define them in search. Use .alt tags and descriptions!!<br />
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Eventhough this image has over a million views on Google +, the account holder is not getting credit for it in Google search. WHY? <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0W6dQjBBYOZUGJf9CZVe-qXomZoPSL6DNfe7XWDG34A7aeHKL_CdfWEqP6QIT3j1c_22CneKzyhMzZi-fGkcbACPPianpi70hJyZ7B-Y0BWW_Q_zDbOQKkf-dTkThenV63A5JCc9QbBI/s1600/Interesting+Things+Google+Images.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0W6dQjBBYOZUGJf9CZVe-qXomZoPSL6DNfe7XWDG34A7aeHKL_CdfWEqP6QIT3j1c_22CneKzyhMzZi-fGkcbACPPianpi70hJyZ7B-Y0BWW_Q_zDbOQKkf-dTkThenV63A5JCc9QbBI/s1600/Interesting+Things+Google+Images.jpg" width="640" /></a></div>
With over 120,000 followers and 450 Million views on images, shouldn't the header image of the profile rank on google images under interesting things? The profile owner has titled the image interesting things and the associated twitter profile is also titled interesting things. Why would Google not show associated value to this account holder's profile in search engine results?<br />
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Please follow this blog and follow up with comments. Join the Social Marketing Circle.<br />
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<span lang="EN"></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;"></</span></span><span style="color: #a31515; font-size: x-small;"><span style="color: #a31515; font-size: x-small;">script</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">><</span></span><span style="color: #a31515; font-size: x-small;"><span style="color: #a31515; font-size: x-small;">title</span></span><span style="font-size: x-small;"> </span><span style="color: red; font-size: x-small;"><span style="color: red; font-size: x-small;">itemprop</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">="name"></span></span><span style="font-size: x-small;">Interesting Things - Google+</span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;"></</span></span><span style="color: #a31515; font-size: x-small;"><span style="color: #a31515; font-size: x-small;">title</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">><</span></span><span style="color: #a31515; font-size: x-small;"><span style="color: #a31515; font-size: x-small;">meta</span></span><span style="font-size: x-small;"> </span><span style="color: red; font-size: x-small;"><span style="color: red; font-size: x-small;">property</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">="og:title"</span></span><span style="font-size: x-small;"> </span><span style="color: red; font-size: x-small;"><span style="color: red; font-size: x-small;">content</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">="Interesting Things - Google+"><</span></span><span style="color: #a31515; font-size: x-small;"><span style="color: #a31515; font-size: x-small;">meta</span></span><span style="font-size: x-small;"> </span><span style="color: red; font-size: x-small;"><span style="color: red; font-size: x-small;">name</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">="twitter:title"</span></span><span style="font-size: x-small;"> </span><span style="color: red; font-size: x-small;"><span style="color: red; font-size: x-small;">content</span></span><span style="color: blue; font-size: x-small;"><span style="color: blue; font-size: x-small;">="Interesting Things - Google+"></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC10dGqUbhJS0e9rdFikcxyvEkLmLM3pMDAjqZqq2AxkBVM24GUU8-P5ZDkr49g_kU55N0aJqxF4My_Fi-nb-qdO1lbPaPanKXKv2_1kD1drLZSfwRBMs_QAyE9l0Po3zCN24hdwkwe6Y/s1600/Interesting+Things+Google++.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC10dGqUbhJS0e9rdFikcxyvEkLmLM3pMDAjqZqq2AxkBVM24GUU8-P5ZDkr49g_kU55N0aJqxF4My_Fi-nb-qdO1lbPaPanKXKv2_1kD1drLZSfwRBMs_QAyE9l0Po3zCN24hdwkwe6Y/s1600/Interesting+Things+Google++.jpg" width="640" /></a></div>
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In the following Google Search on Shark Kayak, in an effort to find the story from September 2014 on the shark attack of kayakers off the NE US coast, we found this image of Thomas Peschak Photography, effectively using .alt tags to promote images on the ocean reportage conservation photography website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5m-jjGR1yZw09-Y60wDowAFSNDpvNd1G8BCzbJtz7kAGDW1FUKRhAGRa5UIFvUyijSgaFpFt3n28_xKhajL2YO_b1WrflcfiqNhBBc6i41cTrPaB0WQlrmpLJ3FoatCrHONDcLq89wSY/s1600/Thomas+Peschak+Shark+Kayak+Google+Search.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5m-jjGR1yZw09-Y60wDowAFSNDpvNd1G8BCzbJtz7kAGDW1FUKRhAGRa5UIFvUyijSgaFpFt3n28_xKhajL2YO_b1WrflcfiqNhBBc6i41cTrPaB0WQlrmpLJ3FoatCrHONDcLq89wSY/s1600/Thomas+Peschak+Shark+Kayak+Google+Search.jpg" width="320" /></a></div>
The most prominant search result on Google web, via a Dallas Texas search on "shark kayak" is credited to Images and Thomas Peschak. The second search result links to his website under a page titled True Story Thomas P Peschak.<br />
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The third result notes the Boston "shark kayak" anticipated result, with thousands of associated Press and News links.<br />
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There are images on the page, which provides links to associated topics and events associated with the "true story" photograph. This page has anchor text category links, but very little on page text and no text using the keywords "shark kayak" However the associated anchor text terms do include separate anchor text associated with Kayak and others on Shark. Notice we have alt text on these images giving credit to the original owner and artist: "Shark Kayak Thomas Peschak" <br />
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<a href="http://www.thomaspeschak.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt=" Shark Kayak Thomas Peschak" border="0" height="323" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMu9EVB5iozIHm0UerZfrg-j0MmuV-BmXcIO5tsVRItGzsdHlvjVhttXg8ViJGwkrFBxqnQmBuq2jmoqQn-qUCH2sNMskAcHdD29VZqGx0Dw0bqW_umsRtsHIXKEbfuNaocq-xh2spur4/s1600/Thomas+Peschak+Shark+Kayak+%231+Ranking+Page.jpg" width="640" /></a></div>
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<span style="color: #881280; font-family: monospace; text-align: start; white-space: pre-wrap;">The metadata show us relevant best practices in SEO <meta </span><span class="html-attribute-name" style="font-family: monospace; text-align: start; white-space: pre-wrap;">name</span><span style="color: #881280; font-family: monospace; text-align: start; white-space: pre-wrap;">="</span><span class="html-attribute-value" style="font-family: monospace; text-align: start; white-space: pre-wrap;">description</span><span style="color: #881280; font-family: monospace; text-align: start; white-space: pre-wrap;">" </span><span class="html-attribute-name" style="font-family: monospace; text-align: start; white-space: pre-wrap;">content</span><span style="color: #881280; font-family: monospace; text-align: start; white-space: pre-wrap;">="</span><span class="html-attribute-value" style="font-family: monospace; text-align: start; white-space: pre-wrap;">Thomas P. Peschak is a contributing photographer to National Geographic Magazine and a fellow of the International League of Conservation Photographers.</span><span style="color: #881280; font-family: monospace; text-align: start; white-space: pre-wrap;">" /></span></div>
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<span style="color: #881280; text-align: start; white-space: pre-wrap;"><span style="font-family: inherit;">Although this image has only recieved 6600+ views on Google+ posts, According to SEMRush, the website has over 1000 visitors a month, associated with this image, due to external links, relevant social media marketing and SEO SEM for the topics in .alt text, anchor text, and metadata placement.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInfFaFIYKEI1L2Foz0J0dHnp_RYed4UwnLIzcqe8iscaBpWeW7SiEzE8lcWOyyhXrWHWjk25IhnV7Pd76RBUGo3MlfTZPyVquBXyo69drZ6VGEvxAguIvP011eAnfMiQBDAOYZNfenSw/s1600/Thomas+Peschak+SEMRush+Stats.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInfFaFIYKEI1L2Foz0J0dHnp_RYed4UwnLIzcqe8iscaBpWeW7SiEzE8lcWOyyhXrWHWjk25IhnV7Pd76RBUGo3MlfTZPyVquBXyo69drZ6VGEvxAguIvP011eAnfMiQBDAOYZNfenSw/s1600/Thomas+Peschak+SEMRush+Stats.jpg" width="640" /></a></div>
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Looking forward to learning more at the Partners Summit #GoogleAllStars<br />
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A photo posted by Julie Ross (@julieannross) on <time datetime="2015-07-14T18:04:00+00:00" style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;">Jul 14, 2015 at 11:04am PDT</time></div>
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Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-77929279267741972432015-03-18T17:06:00.000-07:002015-04-17T14:22:32.307-07:00Social Media Active Users Make the News in 20152015 is producing increased activity in social media. Increased users equal increased valuations for up and coming IPOs. With another round of funding, Pinterest estimates an $11B valuation.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbtG-w3PYB7AOhXgp9E-o8N0mSj11MIWjuxxxF8C9WX90cVDgHUaj81IvGagXPCeNLVdvtnyyOHvbNGNljrJGe674ixTOzA4K5Y4MMPQiVwo8LpJiW8R8v3ywPJp0geUfGCysvVM1QKI/s1600/Social+Media+Active+Users+2015.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbtG-w3PYB7AOhXgp9E-o8N0mSj11MIWjuxxxF8C9WX90cVDgHUaj81IvGagXPCeNLVdvtnyyOHvbNGNljrJGe674ixTOzA4K5Y4MMPQiVwo8LpJiW8R8v3ywPJp0geUfGCysvVM1QKI/s1600/Social+Media+Active+Users+2015.jpg" height="320" width="104" /></a>Pinterest Eyes 11 Billion Valuation - new round of funding <a href="http://t.co/uGnFFvVez3">http://t.co/uGnFFvVez3</a> <a href="http://t.co/arZTZM9JX6">pic.twitter.com/arZTZM9JX6</a><br />
— Julie Ross (@julieannross) <a href="https://twitter.com/julieannross/status/577505015503331328">March 16, 2015</a><blockquoteclass lang="en" twitter-tweet=""></blockquoteclass><br />
<br />
Facebook remains at the top of the list. YouTube, Twitter, Instagram, Google+, LinkedIn, and Pinterest are all engaging consumers to B2B markets. Marketers are paying attention to gaining search value, as Google and Twitter open up communication, increasing search value of #hashtags and Twitter content.
Contributions of social users are engaging interest as news is enhanced by consumer social posts. Social Media Active Users for Top Social Networks [Infographic] <a href="https://twitter.com/hashtag/socialmedia?src=hash">#socialmedia</a> via<br />
— Larry Kim (@larrykim) <a href="https://twitter.com/larrykim/status/577728672351854592">March 17, 2015</a><br />
<br />
Today, @RostinVentures released Cyclone Social on <a href="http://www.storify.com/rostinventures">Storify/RostinVentures</a> to show weather news of Cyclone Pam, released on social media prior to traditional formats.
<blockquoteclass lang="en" twitter-tweet=""></blockquoteclass><br />
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<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/rostinventures/cyclone-social/embed?border=false" width="100%"></iframe>
2015 PR Starts here. Get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-15299396618414942512015-03-02T11:41:00.001-08:002015-04-17T14:23:09.100-07:00Proactive Brand Reputation Strategies to Prevent Negative PRProactive online reputation management for PR planning should including strategies to monitor employee conversation within social media. Online brands are defined by consumer conversation within social media communities these days, to include comments on Twitter, Google+, Facebook posts and images placed on Instagram and Pinterest.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW8yBbZR9s2pKjZYEGspDBAa_KRwgc1bMihVAGrUglddJrEW_MeFZZS5szrXAyAA1Z-Qe7DjNMBMvTlnY5C45cD8R5JYmrq1SVI8zRl-xU4T9v0yiPBGMqPVZUvw_c8yrY7B2i9aooOlo/s1600/Google+%23Vegas.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW8yBbZR9s2pKjZYEGspDBAa_KRwgc1bMihVAGrUglddJrEW_MeFZZS5szrXAyAA1Z-Qe7DjNMBMvTlnY5C45cD8R5JYmrq1SVI8zRl-xU4T9v0yiPBGMqPVZUvw_c8yrY7B2i9aooOlo/s1600/Google+%23Vegas.jpg" height="246" width="400" /></a></div>
Google your brand name. Place #Vegas next to that name within the search bar. What do you see? There are millions of references to #Vegas within search results to include comments, posts, and images of employees. <br />
<br />
Social results reveal those online conversations about your brand to employees' friends who also may be searching online for your brand.<br />
<br />
<br />
We posted the content found in this search result today. Within hours, it was ranking on the first page of search results under #Vegas. Business events associated with brands, company trips, comments about individual activities are all ranked in search. The good and bad reputation is formed through these conversations in social media. Immediate results are found in search. <br />
<br />
<br />
<div class="storify">
<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/julieannross/building-social-online-reputation/embed" width="100%"></iframe><script src="//storify.com/julieannross/building-social-online-reputation.js"></script><noscript>[<a href="//storify.com/julieannross/building-social-online-reputation" target="_blank">View the story "Building Social Online Reputation" on Storify</a>]</noscript></div>
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<div>
<span style="color: #0b5394; font-size: 12.8000001907349px;"><br /></span></div>
For proactive brand management - on a paid reputation startegy, get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-72482541083955053702015-02-23T16:04:00.000-08:002015-04-17T14:24:00.151-07:00Social Engagement Strategies to Reach Consumers TodaySocial engagement should be the heart of social marketing strategy. Marketers planning digital strategies are finding the social media user evolves in social interests of platforms and
communities. This new target is not only using social media, they
are contributing to news online. They are collaborating and expect you to become part of that collaboration. The days of one way communication have come and gone. Consumers expect to be entertained. CMOs and top markers today are building strategies which not only entertain the audience, but engage the new target market to assist in marketing efforts as they leverage the social network of each engaged consumer.<br />
<br />
Your brand's reputation will be
affected by social strategy, to include brand image seen within social
communities, in comments of users, posts to blogs. These strategies to
reach social media users will include images, video, and social aggregation of
content. Engagement of consumers in social media begins with images, video and animated gifs. in posts.<br />
<br />
Provide content which the target market can identify with and serve the content, in a new and interesting way, to enable social user engagement, shares, and likes. For example, if you are targeting women, of a certain demographic, consider general interests. Consider needs of the market, where they collaborate within social media and listen to what they are saying.<br />
<br />
Presenting fashion trends of 2015, served to Pinterest, Instagram, Facebook, and Twitter users, with images and animated files found online would engage social female users. It would provide teens and college students with prom dress ideas, Gen Y with fashionable work attire and women of all ages with the latest trends on fashion. In order to serve this content, we do not have to necessarily be selling fashion. We could be marketing services and realize consumers who are engaged in material we provide them will appreciate the content, have a desire to like, share and contribute to it.<br />
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<iframe allowfullscreen="" frameborder="0" height="268" mozallowfullscreen="" src="//giphy.com/embed/FqfGdSpnFhMk0?html5=true" webkitallowfullscreen="" width="480"></iframe>
<br />
<a data-pin-board-width="400" data-pin-do="embedBoard" data-pin-scale-height="200" data-pin-scale-width="80" href="https://www.pinterest.com/rostinventures/ny-fashion-week/">Follow NY Fashion Week on Pinterest.</a><br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbH_G4ISVnBgYzDnIu3OHUhomYpSah_3htqaA9YP38khP5ZD-2glne47yX2yUuGivHz6lNYbuYvv_BBO9kmls-5VVipe236yYzefLc4kdtiILbXOWqx9wFbKvxhO5B5wi-Qf_NuxXtBPA/s1600/NY+Fashion+Week+on+Pinterest.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbH_G4ISVnBgYzDnIu3OHUhomYpSah_3htqaA9YP38khP5ZD-2glne47yX2yUuGivHz6lNYbuYvv_BBO9kmls-5VVipe236yYzefLc4kdtiILbXOWqx9wFbKvxhO5B5wi-Qf_NuxXtBPA/s1600/NY+Fashion+Week+on+Pinterest.jpg" height="200" width="193" /></a><span data-mce-style="text-decoration: underline;" style="text-decoration: underline;">Stay up with current events and review trends of your target market.</span><br />
Social media planning should include review of current trending topics, as consumers are responding to current trends and collaborating on the
topic. Fashion, Food, Movies and Art have a big impact on social
culture. Use images with animated gifs to add interest and entice engagement.<br />
<br />
Twitter and Dove released information on recent social media use, associated with comments tweeted by women. Dove launched a campaign, to contribute to the social good through #SpeakBeautiful which gained respect of consumers, media and marketing peers alike. Look up #socialmarketingcircle on Twitter or Google+ to see more on Social Media Outreach . We embedded a tweet of Arianna Huffington on the subject, in social conversation held last night on Twitter.<br />
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<blockquote class="twitter-tweet" lang="en">
One tweet can start a trend. Let's <a href="https://twitter.com/hashtag/SpeakBeautiful?src=hash">#SpeakBeautiful</a>. <a href="http://t.co/SLpBop9DAN">http://t.co/SLpBop9DAN</a><br />
— Arianna Huffington (@ariannahuff) <a href="https://twitter.com/ariannahuff/status/569678190165127169">February 23, 2015</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>
<br />
<br />
<span data-mce-style="text-decoration: underline;" style="text-decoration: underline;">Include social media outreach to give back.</span><br />
Position
your brand to contribute to the social good. This generation of mobile
users is interested in sharing content and affiliations to brands which
they are proud to associate with.<br />
<br />
<span data-mce-style="text-decoration: underline;" style="text-decoration: underline;">Consider customer loyalty programs.</span><br />
Earn loyal customers through
transparent customer loyalty programs. Tell them what they will be
getting for brand shares and interaction up front. Build relationships with social consumers. Include Pinterest, Instagram, Twitter, Facebook, YouTube,
Google+ and Tumblr in your plan.<br />
<br />
<span data-mce-style="text-decoration: underline;" style="text-decoration: underline;">Advertise in the social media.</span><br />
Many social media users are rarely disconnected. Advertising in social media, with use of
images and video, is converting to visitors and online sales. Advertise
to reach the consumer and drive traffic back to the page they will
convert on. Use Facebook display ads to link directly to your site or
targeted landing page. Use retargeting display advertising to bring
consumers back to your website. Make sure your brand stays in front of
the target market, with a message they are responding to. Post buy
analysis of social marketing strategies should take place frequently.
Don't wait 90 days to change a negative trend or optimize a positive
campaign.<br />
<br />
Trending campaign analysis can be found via social network engagement of advertising on Facebook and Twitter, for example, in metrics found in Ad management dashboards. Watch views and engagement of certain elements, to refine strategy.<br />
<br />
Watch what your audience is responding to and move swiftly. Although social media campaigns involve planning, the frequently optimized campaign could realize higher returns. See an example in our engagement of the bridal runway gif advertisement trending on Google @rostinventures <br />
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<br />
<br />
<b>Social media customers are producing a measurable economic impact in 2015.</b><br />
<br />
Contribute to brand acceptance of this market through a
clear vision and understanding of the future. Creative thinking is
required when structuring a social marketing plan. Reach social users
with these strategies, and they will reward your brand with increased
acceptance, brand loyalty, and valuable online reputation.<br />
<br />
<a data-mce-href="https://mobilemarketinggeneration.files.wordpress.com/2015/02/social-photo-engagement.jpg" href="https://mobilemarketinggeneration.files.wordpress.com/2015/02/social-photo-engagement.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="gen y planning" class="alignnone wp-image-24" data-mce-src="https://mobilemarketinggeneration.files.wordpress.com/2015/02/social-photo-engagement.jpg?w=300" height="95" src="https://mobilemarketinggeneration.files.wordpress.com/2015/02/social-photo-engagement.jpg?w=300" width="500" /></a>Use social aggregation and content curation platforms like <a data-mce-href="https://storify.com/julieannross/getting-started" href="https://storify.com/julieannross/getting-started" target="_blank" title="Julie Ross on Storify">Storify.com</a> to reach, quote, and contribute to social media strategy for 2015. Join The <a data-mce-href="http://SearchAMPSocial.blogspot.com" href="http://searchampsocial.blogspot.com/" target="_blank" title="Social Marketing Circle">Social Marketing Circle</a> to learn from experts in social media marketing as we review examples of brand strategies of the SMB to the Enterprise.
Engage through High PR Valued Sites on a paid ranking strategy. Get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-39963110969358199992015-02-21T06:42:00.002-08:002015-02-21T06:42:32.406-08:00Social Conversation Ranking in Search ResultsSocial media conversation of consumers is ranking in Google search results. Consumers are referencing brands and social conversation is affecting online reputation more than ever. Google gained a timely interest in Twitter engagement and conversation, proving a new value of the social algorithm associated with overall search engine algorithms. Social conversation is ranking in search and brand social engagement and relevant online reputation will be greatly affected.
<br />
<div class="storify">
<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/rostinventures/search-algorithms-get-social/embed" width="100%"></iframe><script src="//storify.com/rostinventures/search-algorithms-get-social.js"></script><noscript>[<a href="//storify.com/rostinventures/search-algorithms-get-social" target="_blank">View the story "Search Algorithms Value Social " on Storify</a>]</noscript></div>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-31821160455363382362015-02-16T10:46:00.000-08:002015-02-16T10:46:32.684-08:00Social Media Live Feeds Making News Via Consumer ContributionsSocial media users are defining news these days, with well respected brands reaching to secure long term loyalty of this new demographic. The mobile marketing generation is creating live news feeds through social media posts on Twitter, Instagram, Google+, Facebook, and posts to blogs like WordPress, Tumblr, and Blogspot. The Millenial Generation, or Gen Y is making news and defining the future of news outlets.<br />
<br />
You will find examples of this transition on Storify.com/WSJ were we see the Wall Street Journal and other publications using social aggregation of content to post social media user content online, creating stories associated with the long standing, respected brand.<br />
<br />
Social media ratings hit an all time high on Tweets with #SNL40 noting the Saturday Night Live special on Sunday, as Tina Fey poked fun a the young demographic who would rather tweet live events than actually watch the SNL special. These consumers are not only Tweeting, they are postin on multiple devices within multiple media streams.<br />
<br />
Gen Y is making news and brands such as The Wall Street Journal, BMW and Metropolitan Museum of Art are feeding into the desire of consumers to contribute to social media press and news, with real time accounts. #WSJ #Met #MetMuseum #BMW<br />
<br />
<div class="storify">
<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/julieannross/social-media-defines-news-through-live-feeds-and-p/embed" width="100%"></iframe><script src="//storify.com/julieannross/social-media-defines-news-through-live-feeds-and-p.js"></script><noscript>[<a href="//storify.com/julieannross/social-media-defines-news-through-live-feeds-and-p" target="_blank">View the story "Social Media Defines News Through Live Feeds & Posts" on Storify</a>]</noscript></div>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-14932763533626257572015-02-12T03:45:00.000-08:002015-04-17T14:24:31.736-07:00The Social Marketing Circle References to Reach Gen Y Millenials<div class="storify">
<iframe allowtransparency="true" frameborder="no" height="750" src="//storify.com/julieannross/millenials-the-mobile-marketing-generation/embed" width="100%"></iframe><script src="//storify.com/julieannross/millenials-the-mobile-marketing-generation.js"></script><noscript>[<a href="//storify.com/julieannross/millenials-the-mobile-marketing-generation" target="_blank">View the story "Millenials: The Mobile Marketing Generation " on Storify</a>]</noscript></div>
Reach Millenials here. P.S. Get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-58075888487413227552015-02-08T17:21:00.000-08:002015-04-17T14:25:00.527-07:00SEO SEM Trends for 2015 <br />
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Trends
in SEM and SEO continue to evolve in 2015.
A good marketing strategy will focus on both search engine optimization
and search engine marketing in order to promote a brand and produce leads. 2015
advertising strategies are evolving, and a savvy marketer will look ahead to
anticipate changes in trends. By understanding some of the biggest issues for
SEO and SEM, you will be ahead of the competitors this year.<o:p></o:p></span></div>
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<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Search Engine
Optimization (SEO) Trends for 2015<o:p></o:p></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK5BkRblJ0Mi3oq07KT0GUCwk0xCqlVdNaOPo-Ybv20OvSvG6Ew2iFI52h9iwsPEpriUyTGzK1LwNOfLrnp0Epsjunan9cQ90ElFhSWa8dgNgfvRthM0eg-BSepGit7iOj5_vKV88fS_8/s1600/Search+Engine+Marketing+Search+Bar.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="2015 SEO trends" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK5BkRblJ0Mi3oq07KT0GUCwk0xCqlVdNaOPo-Ybv20OvSvG6Ew2iFI52h9iwsPEpriUyTGzK1LwNOfLrnp0Epsjunan9cQ90ElFhSWa8dgNgfvRthM0eg-BSepGit7iOj5_vKV88fS_8/s1600/Search+Engine+Marketing+Search+Bar.jpg" height="225" title="" width="320" /></a></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">While
social media is becoming increasingly popular in marketing, search engine
optimization is still essential. In 2015, SEO trends are becoming more complex,
and there are numerous strategies that businesses should consider when
developing their marketing plans.<o:p></o:p></span></div>
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<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Earned Links<o:p></o:p></span></i></div>
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<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">In
2015, earned links are going to be more profitable than paid media in terms of
SEO. Paid media is using a third party to gain exposure or advertise, such as
placing ads via promoted tweets, Google AdWords, or banner displays.
Unfortunately, paid link schemes are a good way to get your site penalized for
SEO. The key will be to gain earned links to rank in search results. Earned media occurs when others
talk about your business or share your content, and a good SEO strategy will
focus on earning high-quality links. <o:p></o:p></span></div>
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<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Mobile Search
Optimization<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">According
to Google, half of all searches done on mobile devices have local intent,
meaning the user is searching for a business or company in order to make a
local, in-store purchase. A Smartphone acts as a personal computer that your
customers can carry in their purses or pockets, and search engines like Google
are considering using the mobile experience that a website provides in order to
determine search ranking. In November 2014, the website launched
mobile-friendly labels, and it is currently experimenting with ranking boosts
to reward these sites. Businesses should consider this potential development in
their marketing strategy for 2015. <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Search Engine
Marketing (SEM) Trends for 2015<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">SEM
trends are changing constantly, as search engines refine algorithyms for search. Businesses are looking for innovative
ways to get their brand noticed by potential customers, and constantly researching trends for SEM, to maintain ranking in search and brand presence among highly active markets. Search engines are adjusting continuously so that the playing field remains competitive, and 2015 is
no different. A variety of new trends are on the horizon, and businesses need
to shift their SEM strategies if they intend to keep up.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Location-based
<st1:place w:st="on">Mobile</st1:place> Ads<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">People
are more commonly using their mobile devices in order to do online searches,
and a good business </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAPd7v9qF3ISkpwKpB96ojBGAB7BaAYfom2XOY7XC1xn6na7sUqKJlW-vjvjIEz5S9asVQwn9CL0TdHgqgHYe_dwn5Yxl6zqyRQFio6SkmVW-cXqLvTXJK6sS0-MqDNcMFVC_I53jFt8c/s1600/Desktop+and+Mobile+Devices.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="mobile search trends 2015" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAPd7v9qF3ISkpwKpB96ojBGAB7BaAYfom2XOY7XC1xn6na7sUqKJlW-vjvjIEz5S9asVQwn9CL0TdHgqgHYe_dwn5Yxl6zqyRQFio6SkmVW-cXqLvTXJK6sS0-MqDNcMFVC_I53jFt8c/s1600/Desktop+and+Mobile+Devices.jpg" height="275" title="" width="320" /></a></div>
will take advantage of this opportunity. Location-based
mobile ads can be a great way for brands to reach out to this market, including
app-installed ads and location-targeted search ads. <o:p></o:p><br />
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<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Real-Time Marketing
Campaigns<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
world of social media, instantaneous search results, and immediate feedback has
left consumers with short attention spans. Businesses will need to utilize
real-time marketing campaigns to provide potential customers with instant
results and short lead times in order to capture the attention of digital
consumers. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Utilizing Various
Search Engines<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">While
Google is arguably the most popular search engine and is the leader in
click-through rates, Yahoo’s Bing actually develops higher-quality leads that
generate more revenue. In order to run a successful SEM strategy in 2015,
marketing strategies will need to allocate their advertisement budget to
several search engines rather than putting all of their money into Google. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Personalization<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Over
70% of consumers expect to receive a personalized experience from the
businesses that they deal with. A successful company with an effective SEM
strategy will focus on using consumer data to provide real-time and relevant
experiences that are tailored to the individual. This strategy will provide
better results than using an approach of “one size fits all.” <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">For more best practices and SEO SEM trends for 2015, see <a href="http://searchampsocial.blogspot.com/" target="_blank">The Social Marketing Circle</a> showcase at SearchAMP Social.</span></div>
SEO Trends are going to High PR Valued Linkbuilding. P.S. Get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-37827078673383429982015-02-08T16:37:00.002-08:002015-02-08T16:43:03.758-08:00Is There an ROI on Social Marketing?ROI on social marketing begins here. CMOs and marketing managers of top brands are featured in The Social Marketing Circle to showcase social media campaigns that provide high return on investment. SearchAMP Marketing features best practices in social marketing.<br />
<br />
Social media marketing campaigns provide brands which invest in these best practices with high customer loyalty. This long term brand loyalty begins with trust developed through social media communication, peer recommendations, and social media brand transparency. Join SearchAMP Social as we identify and review top social media marketers of today who demonstrate best practices in social media marketing to achieve ROI gained through customer loyalty and desired affinity programs.<br />
<br />
Use these social media marketing practices and blueprint to rank in social media. <br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/4uZJxSlGv-8?rel=0" width="560"></iframe>
Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-92165360660830324222015-01-28T16:10:00.003-08:002015-02-08T16:42:04.408-08:00Social Media Marketing for Today – The Social Circle<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
social media landscape is diverse. Social
community platforms and sites are added to the online space every month.
Brands are now faced with a larger audience, using various social
media applications. Marketers are realizing a more competitive environment.
According to a 2014 study by PewResearch, 74% of the world’s population
utilizes social media. To follow are
principles brands should follow to stay up-to-date with the latest social media
marketing strategies and developments in order to keep a leg up on their
competition. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Social Media
Diversity – Demonstrated by Dove<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Awarded the First Position
of The Social Circle</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Developing
brand or company presence on a variety of social media channels allows the
brand to personally connect with prospects. Social media presence builds long term brand
loyalty.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">A
recent study from GlobalWebIndex indicated that about 92% of Internet users
under the age of 64 had an account on at least one social network.
Additionally, Internet users aren’t limiting themselves to one platform. The average adult has accounts on 5.07 social
networks. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove
realized the value of engaging the consumer within social media, earlier than many
brands. In 2006, Rostin Ventures noted
case studies of the brand as they developed grass roots campaigns in social
media, to reach early Gen Y markets. Evolution
has been viewed over 17,000,000 times. The
YouTube videos were showcased and discussion groups rose among the most talented
marketers online. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">A
model’s evolution from reality, to makeup, touchups in print to billboard are
demonstrated in timelapse. The images
bring the viewer to understand: “No wonder our perception of beauty is
distorted.” <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUF8SEbISOo45y9N-63jViHQ0SIhOpQem_45WWd_xs9XmJLyBz5EOHmnQtAIt-8bM0R_CgjMr8bylqbROT1lhzuf7XoZKf0tVVRT_lAo7Lmv5WhaKSe06iAyK7-MJtkCkrEYbmjr_Rl0I/s1600/Dove+Evolution++The+Social+Circle.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUF8SEbISOo45y9N-63jViHQ0SIhOpQem_45WWd_xs9XmJLyBz5EOHmnQtAIt-8bM0R_CgjMr8bylqbROT1lhzuf7XoZKf0tVVRT_lAo7Lmv5WhaKSe06iAyK7-MJtkCkrEYbmjr_Rl0I/s1600/Dove+Evolution++The+Social+Circle.jpg" height="236" width="640" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri, sans-serif;"><b><span style="color: #999999; font-size: large;">The
Social Circle would like to recognize Dove and showcase the company for brand
excellence in social media marketing. </span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri, sans-serif;"><b><span style="color: #999999; font-size: large;"><br /></span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri, sans-serif;"><b><span style="color: #999999; font-size: large;">The campaign:</span></b></span><span style="color: #1f497d; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-themecolor: text2;"><b> </b> <b><i> </i></b></span><span style="color: #1f497d; font-family: Calibri, sans-serif;"><span style="font-size: large;">Imagine Beauty as a Source of Confidence</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="color: #1f497d; font-family: Calibri, sans-serif;">Dove has a vision of a world where beauty is a source of
confidence, and not anxiety...</span><strong><span style="color: #1f497d; mso-themecolor: text2;"> </span></strong></span><strong><span style="font-family: Calibri, sans-serif; font-weight: normal;">to help the next
generation of women develop a positive relationship with the way they look -
helping them raise their self-esteem and realize their full potential.</span></strong></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><a href="http://www.dove.us/Our-Mission/Girls-Self-Esteem/Our-Research/default.aspx">Research
shown on Dove.com demonstrates the need to build self-esteem.</a> According to Dove, <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">“Only
4% of women around the world consider themselves beautiful. They note that number is up from 2% in 2011.”
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
Dove campaign may be affecting these numbers.
The company website quotes, “</span><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Each time you buy Dove, you help us and our charitable partners
provide inspiring self-esteem programming for girls. <br />
<br />
We have reached more than 11 million girls so far, and with your help, we can
reach our target of 15 million by 2015. “
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The company extends an invitation
to the consumer:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #1f497d; font-family: "Calibri",sans-serif; font-size: 20.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text2;">Join the conversation to support positive self-esteem.</span><span style="font-family: "Calibri",sans-serif; font-size: 20.0pt;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_QHHoSj2tukuqSETsTK1MWfwl5FgaNoin1MSNxf2qeHeMm2EYEQN9wrazG7fi-8fxZuHsAnG3kJrJlQ6kpfHgsPNdnRLRZi7uIovPyrdwCj-QXQoW8zr0_Nd8rc7Yp5OpxyzmT4Ge7lo/s1600/Dove+Social+Media+Casestudy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_QHHoSj2tukuqSETsTK1MWfwl5FgaNoin1MSNxf2qeHeMm2EYEQN9wrazG7fi-8fxZuHsAnG3kJrJlQ6kpfHgsPNdnRLRZi7uIovPyrdwCj-QXQoW8zr0_Nd8rc7Yp5OpxyzmT4Ge7lo/s1600/Dove+Social+Media+Casestudy.jpg" height="305" width="640" /></a></div>
<div class="MsoNormal">
<span style="color: #1f497d; font-family: "Calibri",sans-serif; font-size: 20.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text2;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="Picture_x0020_2" o:spid="_x0000_i1032"
type="#_x0000_t75" style='width:468pt;height:223.5pt;visibility:visible;
mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Julie\AppData\Local\Temp\msohtmlclip1\01\clip_image005.jpg"
o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove demonstrates all principles of social
media marketing, carrying traditional campaigns over to the online space with
ease. This company gains acceptance of
the social media user, in a seamless transition from television, to print, to online,
mobile and social media. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Imaged-Based
Marketing</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Use
of imaged-based social networking platforms, including Instagram, Pinterest,
and Snapchat, is expected to become increasingly popular in 2015. Social media
sites like Facebook allow users to filter their News Feed, which can limit the
amount of exposure that a business receives on this site. Instagram doesn’t use
an algorithm that determines what people see, and the future for this site in
terms of social media marketing is bright. According to Forrester Research,
Instagram posts generate over 100 times more engagement per follower than
Twitter and more than 50 times more engagement than Facebook. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw40qVAL3vgXwZh1RsOonwb5mrWlbX9sMXQxAKvzNG-_OuOiQWGo6Z7azO3HwFuDMnsgQuWg-XQRyizXg0g8DMDN9caczpwzRWxN9Ql90HKDpWJzcVrkikXHasz-35oL9fd0b7EDbgDIY/s1600/Dove+Social+Media+Casestudy+Instagram+Marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw40qVAL3vgXwZh1RsOonwb5mrWlbX9sMXQxAKvzNG-_OuOiQWGo6Z7azO3HwFuDMnsgQuWg-XQRyizXg0g8DMDN9caczpwzRWxN9Ql90HKDpWJzcVrkikXHasz-35oL9fd0b7EDbgDIY/s1600/Dove+Social+Media+Casestudy+Instagram+Marketing.jpg" height="161" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove
utilizes social media platforms to communicate directly with the target market
and extend their cause to support positive self-esteem. On Instagram, Dove encourages its followers, “Be
yourself. It’s the best thing you can
be.” </span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">They remind over 21,000 followers: </span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">“Today,
tell a friend all the things you love about her personality.” </span></div>
<o:p></o:p><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc1hbSWtIU9QMSEyZUJcJLexyhQL8WzLE3zpbFkTqhSV3VI-5g25y0UffrJXHtuZQ_F1xLuspcn3Qo77n6X6mMvQyZgIZSl8MYwUQes6C_qQsB9VW3zob6aO3DZVutUQJC-19f1v8ePk8/s1600/Dove+Social+Media+Casestudy+Image+Marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc1hbSWtIU9QMSEyZUJcJLexyhQL8WzLE3zpbFkTqhSV3VI-5g25y0UffrJXHtuZQ_F1xLuspcn3Qo77n6X6mMvQyZgIZSl8MYwUQes6C_qQsB9VW3zob6aO3DZVutUQJC-19f1v8ePk8/s1600/Dove+Social+Media+Casestudy+Image+Marketing.jpg" height="136" width="320" /></a><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">As
Dove welcomes over 2400 followers to their Pinterest page, the company delivers
the message again: “Dove is committed to helping women realize their beauty
potential by creating products that deliver real care. “ <!--[if gte vml 1]><v:shape
id="Picture_x0020_5" o:spid="_x0000_i1030" type="#_x0000_t75" style='width:468pt;
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Twitter
images resonate with users. Image shares
are demonstrated by Dove as they send out daily reminders to their 141,000
followers: You + a positive attitude =
everything you need for a #HappyMonday! The
delivers a consistent brand message: “Dove
is committed to helping women realize their beauty potential by creating
products that deliver real care….” <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjrtfC424m25CAw15FrrKbJjfF7Q_wLcC3f62JeVk0rtQa_9avb6NtSaBK2bXLG7czYr1fGboa5Zloh_1Ve4ncjrr8porm33beZqN0NPoxHjyTv1kFPc-SBIDzuBQ1ccmrg5kGBzByh4M/s1600/Dove+Social+Media+Casestudy+Twitter+Marketing.jpg" imageanchor="1" style="clear: left; font-family: Calibri, sans-serif; font-size: 14.6666669845581px; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjrtfC424m25CAw15FrrKbJjfF7Q_wLcC3f62JeVk0rtQa_9avb6NtSaBK2bXLG7czYr1fGboa5Zloh_1Ve4ncjrr8porm33beZqN0NPoxHjyTv1kFPc-SBIDzuBQ1ccmrg5kGBzByh4M/s1600/Dove+Social+Media+Casestudy+Twitter+Marketing.jpg" height="268" width="640" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove
drives the point home through Google+ profile, encouraging the consumer to “Embrace
your real beauty and spread your wings” Clever animation of a dove soap bar
wrapper is used in a paper dove that flies in and off the profile image
section, to slide the headline text in. <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_12" o:spid="_x0000_i1028" type="#_x0000_t75" style='width:468pt;
height:185.25pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Julie\AppData\Local\Temp\msohtmlclip1\01\clip_image013.jpg"
o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span></b><b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Use of Video in
Social Media </span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove
leads many brands in YouTube followers. The
brand engages users to watch and respond.
As “Evolution” was released on YouTube October 2006, now watched by almost
18M viewers, Dove has evolved to reach younger generations, making an impact and
encouraging women of all ages.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyugivgxQIn6CRvDN9gWBxNt1Gh1QHqk2TzVI2P3L8m_0bPeAJ_SWi_WviAG50MLM0lFy008LfckD8VtHyrv7gKeqVdxA0M0gsZbPGXA95a_c3mt2FE-ReX5EMQnr44lNFFTnoSlXwL3Q/s1600/Dove+Legacy+Social+Video+SEO.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Legacy Video SEO Casestudy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyugivgxQIn6CRvDN9gWBxNt1Gh1QHqk2TzVI2P3L8m_0bPeAJ_SWi_WviAG50MLM0lFy008LfckD8VtHyrv7gKeqVdxA0M0gsZbPGXA95a_c3mt2FE-ReX5EMQnr44lNFFTnoSlXwL3Q/s1600/Dove+Legacy+Social+Video+SEO.jpg" height="246" title="Dove Legacy Video SEO Casestudy" width="320" /></a></div>
<div class="MsoNormal" style="background: white; line-height: 12.75pt;">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">In a recent campaign,
Dove asked women what they thought about their bodies: The description reads:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.75pt;">
<strong><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Published
on Sep 30, 2014</span></strong><span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;"><o:p></o:p></span></div>
<div id="eow-description" style="line-height: 12.75pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">The way a girl feels about her beauty starts with how you feel
about yours. With the Dove: Legacy film we are encouraging everyone to create
their own positive beauty legacy, so the girls in their lives grow up</span><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-no-proof: yes;"> </span><!--[if gte vml 1]><v:shape
id="Picture_x0020_13" o:spid="_x0000_s1026" type="#_x0000_t75" style='position:absolute;
margin-left:0;margin-top:.05pt;width:319pt;height:246pt;z-index:251658240;
visibility:visible;mso-wrap-style:square;mso-width-percent:0;
mso-height-percent:0;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;
mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;
mso-position-horizontal:left;mso-position-horizontal-relative:margin;
mso-position-vertical:absolute;mso-position-vertical-relative:text;
mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;
mso-height-relative:page'>
<v:imagedata src="file:///C:\Users\Julie\AppData\Local\Temp\msohtmlclip1\01\clip_image015.jpg"
o:title=""/>
<w:wrap type="square" anchorx="margin"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">feeling
confident about the way they look and reach their full potential in life. This
is the mission of the Dove Self-Esteem Project, which has so far helped more
than 14 million young people with body confidence education. Join us, because
together we can help even more.<br />
<br />
To learn more, visit<span class="apple-converted-space"> </span><a href="http://selfesteem.dove.us/" style="cursor: pointer;" target="_blank" title="http://selfesteem.dove.us/"><span style="border: none windowtext 1.0pt; color: #167ac6; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; padding: 0in;">http://selfesteem.dove.us/</span></a><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Until
recent years, video marketing on social media revolved around YouTube. Now,
video with subtle branding is beginning to pop up on other social media
platforms. Even short clips are making
an impact.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Facebook
has seen a large increase in its daily video views, and the audio-visual
storytelling that some brands are able to create reaches the target market with
compelling messages. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIIsuNogu9yq-H58oIzVc_gOrOBT-3mWKZKD7S9nl5WwTpUoW9NL-3-E-iVjsmR2_br1MSvBWbePw0wXlFwPf-z0w4HQ4GIMDQh6pdb0cA-UN1Ce9Wd2bpTNC4GIpuFZdiydbm6fuoUwo/s1600/Dove+Social+Media+Casestudy+Facebook+Marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIIsuNogu9yq-H58oIzVc_gOrOBT-3mWKZKD7S9nl5WwTpUoW9NL-3-E-iVjsmR2_br1MSvBWbePw0wXlFwPf-z0w4HQ4GIMDQh6pdb0cA-UN1Ce9Wd2bpTNC4GIpuFZdiydbm6fuoUwo/s1600/Dove+Social+Media+Casestudy+Facebook+Marketing.jpg" height="176" width="320" /></a><b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Through Facebook,
Dove reaches over 23,900,000 fans with a unique message: #Love Your Curls<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_7" o:spid="_x0000_i1027" type="#_x0000_t75" style='width:468pt;
height:258.75pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Julie\AppData\Local\Temp\msohtmlclip1\01\clip_image017.jpg"
o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span></b><b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Company
research shows only 4 out of 10 curly haired girls think their hair is
beautiful. </span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove reminds them (You are) “Perfect
This Way” Take time to watch the video.
Like their pages. This is a good
cause.<o:p></o:p></span></div>
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<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<b><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjosIUD_rVsBZ-v5L5wx5bkEpakElvxK30yTn7ES-mrVM9hP21AArJDWMVU3lTamf5xkESo72mOYrvdb7p4fxvjN0g_U2cQ8dfICVyI4m0vahKq4Blo9IvbAFNzVU5h5oZLI0wn2K-HyBo/s1600/Dove+Facebook+Video+Marketing+The+Social+Circle.jpg" height="274" width="640" /><a href="https://www.facebook.com/video.php?v=816479561731193&set=vb.431891506856669&type=2&theater" target="_blank">Dove Love Your Curls Video on Facebook </a></b></div>
<br />
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<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Mobile Marketing</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Mobile
social media platforms are one of the most effective channels for getting
product information out to the public. Push notifications, SMS, and in-app
recommendations can easily make their way to potential customers on a
one-to-one basis. Major social networking players are constantly improving
their presence via mobile devices, and these apps and websites are among the
most-used mobile features. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">In
a search on Dove, you can find just about everything you are looking for on
mobile. Coupon apps provide easy
discounts and encourage sharing for those who are looking for a discount. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
social outreach campaign provides easy applications to view content and social
media properties, encouraging fans, followers, and contacts to share the love
with their friends. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;">Social Media Shares
Rank in Search</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Social
media platforms are actively ranking in search results, as search engines are serving
searchers with content their friends share in social media. If your contacts on Google+ or Facebook like
a page, you have a higher likelihood of that page showing up in a search result
for you on Google, Bing and Yahoo.<b><o:p></o:p></b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjlHeUOc8xnOTuOj4KJxjC948K9LvMqOzYsiFMIhyphenhyphenZa7qgPHMONIETalLqr6h3IWrBUnwuu_fs0y08vG-6wcYgzSBileOmmHM3WBekNfIZpQn4KGO4TeRzKz4m4_2t6o2TuppdSGxezsU/s1600/Dove+Real+Beauty+Social+Video+SEO.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjlHeUOc8xnOTuOj4KJxjC948K9LvMqOzYsiFMIhyphenhyphenZa7qgPHMONIETalLqr6h3IWrBUnwuu_fs0y08vG-6wcYgzSBileOmmHM3WBekNfIZpQn4KGO4TeRzKz4m4_2t6o2TuppdSGxezsU/s1600/Dove+Real+Beauty+Social+Video+SEO.jpg" height="277" width="400" /></a></div>
<div class="MsoNormal">
<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Dove Real Beauty Sketches has 65,149,577 views on YouTube.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">This
tells the story and resonates with most women. Of course my contacts like it. The video was one of the first search results
I saw in a mobile or desktop search for Dove.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape id="Picture_x0020_14" o:spid="_x0000_i1025"
type="#_x0000_t75" style='width:468pt;height:325.5pt;visibility:visible;
mso-wrap-style:square'>
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o:title=""/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 12.75pt;">
<strong><span style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Published
on Apr 14, 2013</span></strong><span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;"><o:p></o:p></span></div>
<div id="eow-description" style="line-height: 12.75pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">Join the conversation at: #WeAreBeautiful<br />
Watch the whole experience at:<span class="apple-converted-space"> </span><a href="http://dove.com/realbeautysketches" style="cursor: pointer;" target="_blank" title="http://dove.com/realbeautysketches"><span style="border: none windowtext 1.0pt; color: #167ac6; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; padding: 0in;">http://dove.com/realbeautysketches</span></a><br />
<br />
Women are their own worst beauty critics. Only 4% of women around the world
consider themselves beautiful. At Dove, we are committed to creating a world
where beauty is a source of confidence, not anxiety. So, we decided to conduct
a compelling social experiment that explores how women view their own beauty in
contrast to what others see.<span class="apple-converted-space"> </span><br />
<br />
And don't forget: YOU are more beautiful than you think!<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;"><b>Watch
the videos. View the social profiles. </b></span></span><br />
<span style="font-family: Calibri, sans-serif;"><span style="color: #999999; font-size: large;"><b>We are proud to showcase this work and the
cause. </b></span></span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><b> </b> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">We
encourage you to share this article with your friends. Of course – fellow marketers, please share
with your colleagues. Feel free to
comment on this article and note any case studies you would like us to review for
The Social Circle at SearchAMPSocial.blogspot.com. We look forward to your comments.<o:p></o:p></span></div>
<br />
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Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0tag:blogger.com,1999:blog-7840701799036043726.post-64293817663844278862015-01-28T07:52:00.002-08:002015-04-17T14:25:34.811-07:007 Content Marketing Strategies to Share<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Is
content marketing part of your brand marketing plan? Use these proven strategies to build brand
awareness, social media engagement, customer loyalty, website traffic, leads
and sales. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Content
marketers use their writing and advertising skills to create high-quality blog
posts and articles that will increase traffic to websites of the small business to the enterprise. Creating
content that is intriguing, eye-catching, and presented in a shareable way is
essential in promoting your brand, and there are a variety of ways to improve
upon your content marketing strategy for the coming year. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">State Interesting
Facts.</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Quotes
and fun facts are a great way to keep readers interested in your content. Facts add value to your content and build
credibility. This information is the
easiest for others to share, and it may keep readers intrigued enough to check
out other things that you have to offer. Data-driven articles are also highly
successful for SEO purposes. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
fact is – people search for information and everyone enjoys being able to
provide answers. Give them the answers
and they will share your content with their friends. The more people you have reading and sharing
your content, the higher your content will rank in search results.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">Build in Visuals.</span><span style="font-size: 11pt;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Content
that is visually stimulating builds audiences. Today’s reader begins with visual
ques. Video, photos, and infographics
are key components to include to increase engagement.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">A
post that is well formatted and includes an image is more likely to be shared,
read, and liked than posts that do not feature an image. Incorporating multiple
visuals throughout a post increases the readers’ time on page, engagement, and
brand recall. <o:p></o:p></span></div>
<div class="MsoNormal">
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9ldeq8IyzZkjsqjpOKdVsWk0eh5Kp4oykPBIyd3BpIyJZgFZgTp1HVJFuPvOtklwV5Uc-f2jYLXzCir4A4-Sc57zELeiswoEJR4EE2Of4n0NkfrivhHtj20-tMCMqQBTtGqGS5hW78NY/s1600/Video+Engagement+Audience+Retention.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="social video engagement" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9ldeq8IyzZkjsqjpOKdVsWk0eh5Kp4oykPBIyd3BpIyJZgFZgTp1HVJFuPvOtklwV5Uc-f2jYLXzCir4A4-Sc57zELeiswoEJR4EE2Of4n0NkfrivhHtj20-tMCMqQBTtGqGS5hW78NY/s1600/Video+Engagement+Audience+Retention.jpg" height="304" title="SearchAMP Marketing" width="320" /></a></div>
<div class="MsoNormal">
<u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"><br /></span></u></div>
<div class="MsoNormal">
<u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Video
Engagement – Example<o:p></o:p></span></u></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Go
to your YouTube Channel. Click on
Analytics below your video. Look at your
audience retention – relative retention engagement stats on your videos. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri, sans-serif; font-size: 11pt;">What
images are your viewers responding to?</span><span style="font-family: Calibri, sans-serif; font-size: 11pt;">
</span><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Where does your viewership move beyond the average, into engaged?</span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> </span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Use those images to
add to other online and mobile content</span><br />
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span>
<u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Photography
Engagement</span></u><br />
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">It
was easier to understand the video engagement example through use of photography. The depth of photography allows the consumer
to identify with content. Test image
responses in social media to repeat use within article content.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">We
discovered one of these images was more likely to be shared within social
media. <u>Guess which one it is. Comment on this article with your response.</u> We’ll show you where you can find the answers
to this question as well as which images you can use to engage your audiences.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MVWzxYscN4xqbRNtfpEDt17FtWQiSgB2K_QFHgyoruNCgEASdJk9-BOO1fwilGRYPyan3k_vP0U9OUZXUNZ_EgX6lqRGwUbGMcPOYxfd3JuK9hox-xTohFYUACeRRfxx5L6MH-l-Buw/s1600/Social+Photo+Engagement.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MVWzxYscN4xqbRNtfpEDt17FtWQiSgB2K_QFHgyoruNCgEASdJk9-BOO1fwilGRYPyan3k_vP0U9OUZXUNZ_EgX6lqRGwUbGMcPOYxfd3JuK9hox-xTohFYUACeRRfxx5L6MH-l-Buw/s1600/Social+Photo+Engagement.jpg" height="120" width="640" /></a></div>
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<u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Infographic
– Example<o:p></o:p></span></u></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Infographics
have become a staple in content development.
Illustrations of a process can be defined through infographics. Consumers are responding and sharing these
files with their friends and contacts in social media. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
result of the most popular photos listed in tweets is shown on
Twitter.com. A graphic image was listed
as the “Top Tweet, including a Photo,” which illustrates the value of
infographics. Notice how the image illustrates
increased activity of brands engaging social audiences.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXFha6mnxtonduQaz8kpSOIA55AnL97RGoYdCoNM6NmB2K89jj3SiYLP2NhaXHtqGV5wDeSaIveTTqcbIQ92isIbRpko-Ey-HbMYfc4bQM0yVeT3TC2FOcO61tGmvLxZIvzNIswN1XmxU/s1600/Results+of+Top+Tweets+-+Photos+January+2015.jpg" imageanchor="1" style="clear: left; display: inline !important; font-family: Calibri, sans-serif; font-size: 11pt; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXFha6mnxtonduQaz8kpSOIA55AnL97RGoYdCoNM6NmB2K89jj3SiYLP2NhaXHtqGV5wDeSaIveTTqcbIQ92isIbRpko-Ey-HbMYfc4bQM0yVeT3TC2FOcO61tGmvLxZIvzNIswN1XmxU/s1600/Results+of+Top+Tweets+-+Photos+January+2015.jpg" height="390" width="640" /></a></div>
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<b><span style="color: #999999; font-family: "Calibri",sans-serif; font-size: large;">Format List Articles.</span></b></div>
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<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The title of this
article included 7 content marketing strategies. You are still reading.<o:p></o:p></span></b></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">List
articles are one of the most popular types of content available, as they feed
the human desire for organization and education. Make sure you fulfill your promise to the reader. A structure should be followed, when writing
a list article in order to fulfill your readers’ expectations and achieve your
desired result. <o:p></o:p></span></div>
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<u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Large
headlines, an introduction, and a conclusion are essential.</span></u><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"> Some readers may just scan your article and
move on. Others will read every
word. Lists feed both readers with the
information they are looking for. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Lists
are also easily shared, so make sure that you are adding social plug-ins to
your page to enable your readers to share articles within social media, tweet
and retweet article content, share images and video content.<o:p></o:p></span></div>
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<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">Post Long Articles.</span><o:p></o:p></span></b></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Some
companies tend to stick to short posts when creating online content, believing
that no one will be reading their articles anyway. Believe that, and it will be true! <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
right people will read your articles, even lengthy posts. In fact, research
from SerpIQ 2014 found that the average word length from the top 10 results on
a Google search exceeded 2,000 words. A similar research initiative by Moz
found that their posts with the most words were also the most frequently
shared. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">The
short of it: Give your readers
information and keep them interested. <o:p></o:p></span></div>
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<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">Write for Readability.</span><o:p></o:p></span></b></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Although
we tend to tend to use industry related words in conversation, we need to remember
how to write for the market we are trying to reach. While it’s important to write posts that
convey your knowledge about a particular subject matter, being overly wordy or
too technical in your descriptions can be problematic. Many social media
professionals recommend writing at a middle school reading level, but most
importantly, you should always write for your audience. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">In
summary: <u>Produce content that your readers can understand and enjoy.<o:p></o:p></u></span></div>
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<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">Construct Good Arguments.</span><o:p></o:p></span></b></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">Engage
in debate. A good argument can create a
great piece of content. While an angry
rant isn’t likely to get your business or brand any positive attention, a blog
post with intent, structure, and a clear point of view can be a powerful piece
of content. <o:p></o:p></span></div>
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<span style="color: #2e74b5; font-family: Calibri, sans-serif;"><span style="font-size: large;">Bottom line: </span></span><span style="color: #2e74b5; font-family: Calibri, sans-serif;"><span style="font-size: large;">Get to the point. </span></span></div>
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<span style="color: #2e74b5; font-family: Calibri, sans-serif;"><span style="font-size: large;">Choose a position, stick to it, & use the
article to prove your point.</span></span><span style="font-family: Calibri, sans-serif; font-size: large;"> </span><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Engage in Debate. Remember that there are two sides to every
story, so be sure that you not only are accurately representing the position
that you are arguing for, but also the opposite position.</span></div>
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<b><span style="font-family: "Calibri",sans-serif;"><span style="color: #999999; font-size: large;">Engage in Conversations.</span><o:p></o:p></span></b></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">If
your business operates in a well-defined niche, it is highly likely that you’ll
know the names of your biggest competitors and fellow bloggers. You may get
their emails, read their articles, and interact with them regularly. One of the
benefits of content marketing is that you’ll be able to respond to their
content, allowing you to provide a structured assertion of your viewpoint in
the event that a competitor writes an article that you feel compelled to
respond to. Be careful to be courteous, and you can create an arena of
interaction with your intelligent readers. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">If
you want to attract smart readers that will be willing to share your pieces
with others, you’ll need to create smart content. Follow up your content with the action you
want your readers to take. You will enjoy
greater shareability and increased website traffic.<o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;">We
look forward to engaging in social conversation with you. SearchAMP Marketing reviews social media
marketing campaigns of the small business to the enterprise company at SearchAMPSocial.Blogspot.com. Please contact us to review and promote your
strategy to our network in social media.
We look forward to showcasing campaigns which meet the noted principles
in this article: <u>State facts, build
visuals within content that are engaging enough to share in social media. Send us examples</u>! <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt;"> <o:p></o:p></span></div>
<span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">In the nature of social
engagement <b>– <u>please share your
comments</u></b>! We welcome promotional
comments as long as they bring value to the discussion. Please – comment and share in social media.</span>
Share this idea. P.S. Get #1 on Google with <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">PR4-PR8 Contextual Links</a> - <strong>GUARANTEED</strong> rankings & PageRank increase on Google. <a href="http://www.linksmanagement.com/a?highprlinks=1f9ca909_17" target="_blank">Check out the details</a>.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0Dallas, TX, USA32.7766642 -96.79698789999997632.3496592 -97.442434899999981 33.2036692 -96.151540899999972tag:blogger.com,1999:blog-7840701799036043726.post-45150022388601887672015-01-23T12:49:00.000-08:002015-01-23T12:53:23.789-08:00SearchAMP Social MarketingOnline business marketing has become social. From the small business to the enterprise, companies are learning to leverage social media as a avenue to build brands, online and mobile traffic, and long term customer loyalty. Prospects and customers are communicating about products and services online and today's CMO understands the value of social media.<br />
<br />
Inc. Magazine just released an article on customer engagement, where Mark Cuban defines the value of social media as a medium which not only drives value of customer engagement, but defines individual and brand identities through the relationships built and maintained in social media. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG_uW-gTmyt_LEvw2T3RhFv4qthOGhRD5r21esFCnjW6r1hpsRdg5YFUErdqteBX2l3iM6PiG8mahmVMOJpVNMhQFDRRrLlY0i7voeHjNpLpKMx0pNoKyvZgvp68hFVF7UYyIxftBAAZ4/s1600/SOCIAL+AMP.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG_uW-gTmyt_LEvw2T3RhFv4qthOGhRD5r21esFCnjW6r1hpsRdg5YFUErdqteBX2l3iM6PiG8mahmVMOJpVNMhQFDRRrLlY0i7voeHjNpLpKMx0pNoKyvZgvp68hFVF7UYyIxftBAAZ4/s1600/SOCIAL+AMP.jpeg" height="116" width="320" /></a></div>
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #141823; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 14.44px/20px Helvetica, Arial, "lucida grande", tahoma, verdana, arial, sans-serif; letter-spacing: normal; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">“Every person you retweet, repin, repost, renote and regram on social media defines who you are, and there are applications now that are collecting every bit of that and creating profiles about you. That is going to be used not just by online companies."<span class="Apple-converted-space"> </span></span><br />
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #141823; display: inline !important; float: none; font-size-adjust: none; font-stretch: normal; font: 14.44px/20px Helvetica, Arial, "lucida grande", tahoma, verdana, arial, sans-serif; letter-spacing: normal; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">-- Mark Cuban</span><br />
<br />
<a href="https://twitter.com/julieannross" target="_blank">@Julieannross</a> tweeted the post and the quote is found on <a href="https://www.facebook.com/RostinVentures" target="_blank">Facebook @RostinVentures</a><br />
A fellow Dallas, Texas resident would agree that your offline and online reputation is defined by who you associate with.<br />
<br />
In the good nature of that argument, we will dedicate this new blog to those in the marketing space who lead the pack in social media marketing. SocialAMP Marketing will feature strategic plans to engage the consumer through social markets.Anonymoushttp://www.blogger.com/profile/14153289192272636073noreply@blogger.com0Dallas, TX, USA32.7766642 -96.79698789999997632.3496592 -97.442434899999981 33.2036692 -96.151540899999972